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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
425
Journal of advertising research
275
International journal of advertising : the review of marketing communications
223
Journal of advertising : official publication of the American Academy of Advertising
211
Journal of retailing and consumer services
210
International journal of advertising : the quarterly review of marketing communications
200
International journal of hospitality management
199
Journal of advertising
185
Psychology & marketing
180
Journal of marketing communications
173
European Journal of Marketing
145
Journal of business ethics : JOBE
142
Journal of Consumer Marketing
136
Journal of economic psychology : research in economic psychology and behavioral economics
136
Journal of consumer research : JCR ; an interdisciplinary bimonthly
134
SpringerLink / Bücher
134
Journal of marketing research : JMR
114
European journal of marketing : EJM
106
Tourism management : research, policies, practice
106
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
104
Journal of promotion management : JPM
102
Journal of marketing
98
NBER working paper series
91
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Journal of promotion management : innovations in planning and applied research
83
Young Consumers
83
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
International journal of internet marketing and advertising : IJIMA
77
European journal of operational research : EJOR
74
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
NBER Working Paper
73
Journal of historical research in marketing
72
Working paper / National Bureau of Economic Research, Inc.
72
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
71
Marketing Science
69
Marketing : ZFP ; journal of research and management
68
Marketing letters : a journal of research in marketing
68
Journal of economic behavior & organization : JEBO
66
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ECONIS (ZBW)
96
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1
Shouting to be heard in
advertising
Anderson, Simon P.
;
Palma, André de
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1545-1556
Persistent link: https://www.econbiz.de/10009783643
Saved in:
2
Understanding the effect of
advertising
on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
Saved in:
3
Ad revenue optimization in live broadcasting
Popescu, Dana G.
;
Crama, Pascale
- In:
Management science : journal of the Institute for …
62
(
2016
)
4
,
pp. 1145-1164
Persistent link: https://www.econbiz.de/10011470675
Saved in:
4
Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong
;
Hui, Kai-Lung
;
Png, Ivan
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
Saved in:
5
The dynamic impact of product-harm crises on brand preference and
advertising
effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
6
Price
advertising
by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
7
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
8
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
9
Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi
;
Wu, Fang
;
Li, Shanjun
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
Saved in:
10
Treatment effectiveness and side effects : a model of physician learning
Chan, Tat
;
Narasimhan, Chakravarthi
;
Xie, Ying
- In:
Management science : journal of the Institute for …
59
(
2013
)
6
,
pp. 1309-1325
Persistent link: https://www.econbiz.de/10009777045
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