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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Marketing management
60
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9
Preismanagement
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Boulding, William
2
Choi, Seung-chan
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Christen, Markus
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Conner, Kathleen R.
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2
Eliashberg, Jehoshua
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
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Robinson, William Thomas
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Sriram, S.
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
324
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
202
Journal of strategic marketing
194
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
110
Journal of marketing communications
106
Journal of marketing
99
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
European Journal of Marketing
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Marketing Intelligence & Planning
68
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing : ZFP ; journal of research and management
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
Psychology & marketing
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
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ECONIS (ZBW)
60
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1
Inventory management under market size dynamics
Olsen, Tava Lennon
;
Parker, Rodney P.
- In:
Management science : journal of the Institute for …
54
(
2008
)
10
,
pp. 1805-1821
Persistent link: https://www.econbiz.de/10003776072
Saved in:
2
Marketing-production decisions in an industrial channel of distribution
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
33
(
1987
)
8
,
pp. 981-1000
Persistent link: https://www.econbiz.de/10001045645
Saved in:
3
Pioneering plus a broad product line strategy : higher profits or deeper losses?
Boulding, William
;
Christen, Markus
- In:
Management science : journal of the Institute for …
55
(
2009
)
6
,
pp. 958-967
Persistent link: https://www.econbiz.de/10003865926
Saved in:
4
Quality disclosure formats in a distribution channel
Guo, Liang
- In:
Management science : journal of the Institute for …
55
(
2009
)
9
,
pp. 1513-1526
Persistent link: https://www.econbiz.de/10003894212
Saved in:
5
Competing to be certain (but wrong) : market dynamics and excessive confidence in judgment
Radzevick, Joseph R.
;
Moore, Don A.
- In:
Management science : journal of the Institute for …
57
(
2011
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10008858566
Saved in:
6
Seller search and market outcomes in online auctions
Kuruzovich, Jason
;
Viswanathan, Siva
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
56
(
2010
)
10
,
pp. 1702-1717
Persistent link: https://www.econbiz.de/10008701433
Saved in:
7
Optimal advertising and promotion budgets in dynamic markets with brand equitiy as a mediating variable
Sriram, S.
;
Kalwani, Manohar U.
- In:
Management science : journal of the Institute for …
53
(
2007
)
1
,
pp. 46-60
Persistent link: https://www.econbiz.de/10003632019
Saved in:
8
Cultivating trust and harvesting value in virtual communities
Porter, Constance Elise
;
Donthu, Naveen
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003709943
Saved in:
9
Optimal market intelligence strategy when management attention is scarce
Christen, Markus
;
Boulding, William
;
Staelin, Richard
- In:
Management science : journal of the Institute for …
55
(
2009
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10003859203
Saved in:
10
R&D in the pharmaceutical industry : a world of small innovations
Ganuza, Juan José
;
Llobet, Gerard
;
Domínguez, Beatriz
- In:
Management science : journal of the Institute for …
55
(
2009
)
4
,
pp. 539-551
Persistent link: https://www.econbiz.de/10003859207
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