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Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong; Hui, Kai-Lung; Png, Ivan - In: Management science : journal of the Institute for … 61 (2015) 12, pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
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Inventory management with advance demand information and flexible delivery
Wang, Tong; Toktay, Beril L. - In: Management science : journal of the Institute for … 54 (2008) 4, pp. 716-732
Persistent link: https://www.econbiz.de/10003701554
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Detailing vs. direct-to-consumer advertising in the prescription pharmaceutical industry
Bala, Ram; Bhardwaj, Pradeep - In: Management science : journal of the Institute for … 56 (2010) 1, pp. 148-160
Persistent link: https://www.econbiz.de/10003946184
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When acquisition spoils retention : direct selling vs. delegation under CRM
Yan, Dong; Yao, Yuliang; Cui, Tony Haitao - In: Management science : journal of the Institute for … 57 (2011) 7, pp. 1288-1299
Persistent link: https://www.econbiz.de/10009267616
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Consumer privacy and marketing avoidance : a static model
Hann, Il-Horn; Hui, Kai-Lung; Lee, Sang-Yong T.; Png, Ivan - In: Management science : journal of the Institute for … 54 (2008) 6, pp. 1094-1103
Persistent link: https://www.econbiz.de/10003737441
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Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.; Zou, Dan; Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
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Consumer heterogeneity, product quality, and distribution channels
Shi, Hongyan; Liu, Yunchuan; Petruzzi, Nicholas C. - In: Management science : journal of the Institute for … 59 (2013) 5, pp. 1162-1176
Persistent link: https://www.econbiz.de/10009751172
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Agency selling or reselling? : channel structures in electronic retailing
Abhishek, Vibhanshu; Jerath, Kinshuk; Zhang, Z. John - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2259-2280
Persistent link: https://www.econbiz.de/10011539507
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Dynamic pricing in a distribution channel in the presence of switching costs
Cosguner, Koray; Chan, Tat; Seetharaman, Seethu - In: Management science : journal of the Institute for … 64 (2018) 3, pp. 1212-1229
Persistent link: https://www.econbiz.de/10011847194
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The role of market evolution in channel contracting
Gao, Long; Mishra, Birendra K. - In: Management science : journal of the Institute for … 65 (2019) 5, pp. 2432-2441
Persistent link: https://www.econbiz.de/10012039793