//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Das große Buch der Kleinanzeig...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
81
Advertising
67
Internet marketing
22
Online-Marketing
22
advertising
22
Advertising effects
21
Werbewirkung
21
Consumer behaviour
16
Konsumentenverhalten
16
Theorie
14
Theory
14
advertising and media
11
Competitive strategy
7
Preismanagement
7
Pricing strategy
7
Social Web
7
Social web
7
Wettbewerbsstrategie
7
Game theory
6
Spieltheorie
6
marketing
6
Market structure
5
Marktstruktur
5
Auction theory
4
Auktionstheorie
4
Automotive industry
4
Competition
4
Internet
4
Kfz-Industrie
4
Planung
4
Regulation
4
Regulierung
4
Search engine
4
Social network
4
Soziales Netzwerk
4
Suchmaschine
4
Target group
4
USA
4
United States
4
Wettbewerb
4
more ...
less ...
Online availability
All
Undetermined
39
Free
5
Type of publication
All
Article
82
Type of publication (narrower categories)
All
Article in journal
68
Aufsatz in Zeitschrift
68
Language
All
English
68
Undetermined
14
Author
All
Balseiro, Santiago R.
2
Chandra, Ambarish
2
Chintagunta, Pradeep K.
2
Dwyer, F. Robert
2
Evans, James R.
2
Fruchter, Gila E.
2
Katona, Zsolt
2
Shen, Qiaowei
2
Shin, Woochoel
2
Sárváry, Miklós
2
Alexandrov, Alexei
1
Amaldoss, Wilfred
1
Anderson, Simon P.
1
Athey, Susan
1
Aykac, Ahmet
1
Bass, Frank M.
1
Baye, Michael R.
1
Beattie, Graham
1
Belo, Rodrigo
1
Bostanci, Gorkem
1
Bradlow, Eric T.
1
Bruggen, Gerrit H. van
1
Calantone, Roger J.
1
Calvano, Emilio
1
Canayaz, Mehmet I.
1
Carlin, Bruce Ian
1
Casadesus-Masanell, Ramon
1
Celis, L. Elisa
1
Chan, Tat
1
Chatterjee, Prabirendra
1
Chiou, Lesley
1
Cohen, Stanley I.
1
Crama, Pascale
1
D'Annunzio, Anna
1
Danaher, Brett
1
Darendeli, Alper
1
Desai, Preyas S.
1
Despotakis, Stylianos
1
Dockner, Engelbert J.
1
Donna, Javier D.
1
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
256
International journal of advertising : the review of marketing communications
213
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of business research : JBR
176
Journal of marketing communications
152
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Journal of marketing
74
European journal of operational research : EJOR
73
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
68
Journal of promotion management : innovations in planning and applied research
66
International journal of internet marketing and advertising : IJIMA
61
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
NBER working paper series
56
Psychology & marketing
55
SpringerLink / Bücher
55
International journal of industrial organization
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Health marketing quarterly
50
Journal of current issues and research in advertising
47
NBER Working Paper
47
Marketing : ZFP ; journal of research and management
44
Working paper / National Bureau of Economic Research, Inc.
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of business ethics : JOBE
36
Journal of global marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
CESifo working papers
33
Advertising theory
31
The journal of industrial economics
31
more ...
less ...
Source
All
ECONIS (ZBW)
82
Showing
1
-
10
of
82
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
2
The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
3
Optimal feature advertising design under competitive clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
Saved in:
4
Selection neglect in mutual fund advertisements
Koehler, Jonathan J.
;
Mercer, Molly
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1107-1121
Persistent link: https://www.econbiz.de/10003864214
Saved in:
5
Brand and price advertising in online markets
Baye, Michael R.
;
Morgan, John
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1139-1151
Persistent link: https://www.econbiz.de/10003864225
Saved in:
6
Temporal aggregation, the data interval bias, and empirical estimation of biomonthly relations from annual data
Bass, Frank M.
;
Leone, Robert P.
- In:
Management science : journal of the Institute for …
29
(
1983
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003482611
Saved in:
7
An allocation model for catalog space planning
Johnson, Miki
;
Zoltners, Andris A.
;
Sinha, Prabhakant
- In:
Management science : journal of the Institute for …
25
(
1979
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10003590962
Saved in:
8
A generalization of the Nerlove-Arrow model to multi-firms advertising under uncertainty
Tapiero, Charles S.
- In:
Management science : journal of the Institute for …
25
(
1979
)
9
,
pp. 907-915
Persistent link: https://www.econbiz.de/10003691800
Saved in:
9
An optimum geographical distribution of publicity expenditure in a private organisation
Zentler, A. P.
;
Ryde, Dorothy
- In:
Management science : journal of the Institute for …
2
(
1956
),
pp. 337-352
Persistent link: https://www.econbiz.de/10003667859
Saved in:
10
Decomposition of a multi-period media scheduling model in terms of single period equivalents
Srinivasan, V.
- In:
Management science : journal of the Institute for …
23
(
1976
)
4
,
pp. 349-360
Persistent link: https://www.econbiz.de/10003684617
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->