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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
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Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish; Kaiser, Ulrich - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
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Optimal feature advertising design under competitive clutter
Pieters, Rik; Wedel, Michel; Zhang, Jie - In: Management science : journal of the Institute for … 53 (2007) 11, pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
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Estimation uncertainty and optimal advertising decisions
Aykac, Ahmet (contributor) - In: Management science : journal of the Institute for … 35 (1989) 1, pp. 42-50
Persistent link: https://www.econbiz.de/10001066767
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An analysis of optimal advertising under uncertainty
Nguyen, Dung - In: Management science : journal of the Institute for … 31 (1985) 5, pp. 622-633
Persistent link: https://www.econbiz.de/10001015664
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Closed-loop advertising strategies in a duopoly
Fruchter, Gila E. - In: Management science : journal of the Institute for … 43 (1997) 1, pp. 54-63
Persistent link: https://www.econbiz.de/10001215837
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Optimal advertising policies for diffusion models of new product innovation in monopolistic situations
Dockner, Engelbert J. - In: Management science : journal of the Institute for … 34 (1988) 1, pp. 119-130
Persistent link: https://www.econbiz.de/10001057292
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Diffusion and advertising : the German telephone campaign
Simon, Hermann - In: Management science : journal of the Institute for … 33 (1987) 4, pp. 451-466
Persistent link: https://www.econbiz.de/10001025308
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Competing for attention in social communication markets
Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong; Hui, Kai-Lung; Png, Ivan - In: Management science : journal of the Institute for … 61 (2015) 12, pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510