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How do firms become different? : a dynamic model
Selove, Matthew - In: Management science : journal of the Institute for … 60 (2014) 4, pp. 980-989
Persistent link: https://www.econbiz.de/10010347798
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Introduction strategy for new products with positive and negative word-of-mouth
Mahajan, Vijay; Muller, Eitan; Kerin, Roger A. - In: Management science : journal of the Institute for … 30 (1984) 12, pp. 1389-1404
Persistent link: https://www.econbiz.de/10003600161
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DEMON: decision mapping via optimum go-no networks : a model for matketing new products
Charnes, A. (contributor) - In: Management science : journal of the Institute for … 12 (1966) 11, pp. 865-885
Persistent link: https://www.econbiz.de/10003523689
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Repeated interactions and improved outcomes : an empirical analysis of movie production in the United States
Narayan, Vishal; Kadiyali, Vrinda - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 591-607
Persistent link: https://www.econbiz.de/10011446272
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Improving penetration forecasts using social interactions data
Toubia, Olivier; Goldenberg, Jacob; Garcia, Rosanna - In: Management science : journal of the Institute for … 60 (2014) 12, pp. 3049-3066
Persistent link: https://www.econbiz.de/10010461768
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Dynamic pricing for new products using a utility-based generalization of the bass diffusion model
Cosguner, Koray; Seetharaman, Seethu - In: Management science : journal of the Institute for … 68 (2022) 3, pp. 1904-1922
Persistent link: https://www.econbiz.de/10013260237
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Measuring benefits from new products in markets with information frictions
Morozov, Ilya - In: Management science : journal of the Institute for … 69 (2023) 11, pp. 6988-7008
Persistent link: https://www.econbiz.de/10014435447
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Analysis of product rollover strategies in the presence of strategic customers
Liang, Chao; Çakanyıldırım, Metin; Sethi, Suresh P. - In: Management science : journal of the Institute for … 60 (2014) 4, pp. 1033-1056
Persistent link: https://www.econbiz.de/10010347786
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Aggregate impact of different brand development strategies
Hariharan, Vijay Ganesh; Bezawada, Ram; Talukdar, Debabrata - In: Management science : journal of the Institute for … 61 (2015) 5, pp. 1164-1182
Persistent link: https://www.econbiz.de/10011284856
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When Kerry met Sally : politics and perceptions in the demand for movies
Roos, Jason M. T.; Shachar, Ron - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1617-1631
Persistent link: https://www.econbiz.de/10010399513