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How targeting affects customer search : a field experiment
Fong, Nathan M. - In: Management science : journal of the Institute for … 63 (2017) 7, pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Online shopping and platform design with ex ante registration requirements
Morath, Florian; Münster, Johannes - In: Management science : journal of the Institute for … 64 (2018) 1, pp. 360-380
Persistent link: https://www.econbiz.de/10011819586
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Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.; Liberali, Guilherme; Urban, Glen L. - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
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Shapley meets uniform : an axiomatic framework for attribution in online advertising
Singal, Raghav; Besbes, Omar; Desir, Antoine; Goyal, Vineet - In: Management science : journal of the Institute for … 68 (2022) 10, pp. 7457-7479
Persistent link: https://www.econbiz.de/10013546087
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Buyer uncertainty about seller capacity : causes, consequences, and a partial solution
Horton, John J. - In: Management science : journal of the Institute for … 65 (2019) 8, pp. 3518-3540
Persistent link: https://www.econbiz.de/10012062680
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When 3 + 1 > 4 : gift structure and reciprocity in the field
Gilchrist, Duncan Sheppard; Luca, Michael; Malhotra, Deepak - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2639-2650
Persistent link: https://www.econbiz.de/10011577164
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On optimal auctions for mixing exclusive and shared matching in platforms
Bhargava, Hemant K.; Csapó, Gergely; Müller, Rudolf - In: Management science : journal of the Institute for … 66 (2020) 6, pp. 2653-2676
Persistent link: https://www.econbiz.de/10012254439
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Service quality variability and termination behavior
Sriram, S.; Chintagunta, Pradeep K.; Manchanda, Puneet - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2739-2759
Persistent link: https://www.econbiz.de/10011409162
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Fake it till you make it : reputation, competition, and Yelp review fraud
Luca, Michael; Zervas, Georgios - In: Management science : journal of the Institute for … 62 (2016) 12, pp. 3412-3427
Persistent link: https://www.econbiz.de/10011626341