//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Non-comparative versus Compara...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
67
Werbung
67
Signalling
45
Theorie
29
Theory
29
Consumer behaviour
25
Internet marketing
25
Konsumentenverhalten
25
Online-Marketing
25
advertising
25
Advertising effects
22
Werbewirkung
22
Game theory
21
Spieltheorie
21
signaling
21
Asymmetric information
19
Asymmetrische Information
19
Experiment
11
Preismanagement
11
Pricing strategy
11
advertising and media
11
Competitive strategy
9
Wettbewerbsstrategie
9
Feldforschung
7
Field research
7
Lieferkette
7
Social Web
7
Social web
7
Supply chain
7
Auction theory
6
Auktionstheorie
6
Information behaviour
6
Informationsverhalten
6
Reputation
6
competitive strategy
6
game theory
6
marketing
6
pricing
6
Competition
5
Market structure
5
more ...
less ...
Online availability
All
Undetermined
78
Free
6
Type of publication
All
Article
113
Type of publication (narrower categories)
All
Article in journal
113
Aufsatz in Zeitschrift
113
Language
All
English
113
Author
All
Ahn, Hyun-soo
2
Balseiro, Santiago R.
2
Belo, Rodrigo
2
Chandra, Ambarish
2
Chintagunta, Pradeep K.
2
Chod, Jiri
2
Despotakis, Stylianos
2
Fruchter, Gila E.
2
Guo, Liang
2
Jiang, Baojun
2
Katona, Zsolt
2
Ravi, Ramamoorthi
2
Schmidt, William
2
Shen, Qiaowei
2
Shin, Woochoel
2
Subramanian, Upender
2
Sárváry, Miklós
2
Trichakis, Nikolaos
2
Tsoukalas, Gerry
2
Wilbur, Kenneth C.
2
Wu, Yue
2
Yu, Man
2
Zhang, Kaifu
2
Agarwal, Ritu
1
Akçay, Yalçın
1
Alexandrov, Alexei
1
Amaldoss, Wilfred
1
Anand, Krishnan S.
1
Anderson, Simon P.
1
Ashlagi, Itai
1
Aspegren, Henry
1
Athey, Susan
1
Aykac, Ahmet
1
Bakshi, Nitin
1
Bapna, Ravi
1
Bapna, Sofia
1
Baye, Michael R.
1
Beattie, Graham
1
Beer, Ruth
1
Bhargava, Hemant K.
1
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
MPRA Paper
703
IZA Discussion Papers
642
CESifo Working Paper
563
CEPR Discussion Papers
507
CESifo working papers
488
Discussion paper series / IZA
451
CESifo Working Paper Series
430
IZA Discussion Paper
383
NBER Working Papers
350
Working Paper
280
Theoretical Economics
225
Journal of business research : JBR
211
International journal of advertising : the review of marketing communications
210
Journal of advertising research
210
NBER working paper series
205
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
171
Working paper
157
Preprints of the Max Planck Institute for Research on Collective Goods
151
Journal of marketing communications
150
Discussion Paper
145
Theoretical economics : TE ; an open access journal in economic theory
145
European Journal of Marketing
142
Cowles Foundation Discussion Paper
137
Discussion papers / Governance and the Efficiency of Economic Systems
137
Journal of Consumer Marketing
136
Discussion paper
131
Economics Papers from University Paris Dauphine
130
SFB/TR 15 Discussion Paper
130
Tinbergen Institute Discussion Paper
128
American Economic Review
122
Discussion paper / Tinbergen Institute
122
Cowles Foundation Discussion Papers
120
Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems
120
Working papers / Rimisp Centro Latinoamericano para el Desarrollo Rural
119
Tinbergen Institute Discussion Papers
118
ISER Discussion Paper
117
Journal of economic theory
115
more ...
less ...
Source
All
ECONIS (ZBW)
113
Showing
1
-
10
of
113
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Deceptive
advertising
with rational buyers
Piccolo, Salvatore
;
Tedeschi, Piero
;
Ursino, Giovanni
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1291-1310
Persistent link: https://www.econbiz.de/10011847230
Saved in:
2
Regulating native
advertising
Wu, Yue
;
Gal-Or, Esther
;
Geylani, Tansev
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8045-8061
Persistent link: https://www.econbiz.de/10014279622
Saved in:
3
Shouting to be heard in
advertising
Anderson, Simon P.
;
Palma, André de
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1545-1556
Persistent link: https://www.econbiz.de/10009783643
Saved in:
4
Understanding the effect of
advertising
on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
Saved in:
5
Ad revenue optimization in live broadcasting
Popescu, Dana G.
;
Crama, Pascale
- In:
Management science : journal of the Institute for …
62
(
2016
)
4
,
pp. 1145-1164
Persistent link: https://www.econbiz.de/10011470675
Saved in:
6
Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong
;
Hui, Kai-Lung
;
Png, Ivan
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
Saved in:
7
The dynamic impact of product-harm crises on brand preference and
advertising
effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
8
Price
advertising
by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
9
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
10
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->