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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of consumer research : JCR ; an interdisciplinary bimonthly
24
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13
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12
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Marketing letters : a journal of research in marketing
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Investigating the relationship between time in market and pioneering advantage
Brown, Christina L.
- In:
Management science : journal of the Institute for …
40
(
1994
)
10
,
pp. 1361-1369
Persistent link: https://www.econbiz.de/10001171806
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2
Investigating the relationship between time in market and pioneering advantage
Brown, Christina L.
;
Lattin, James M.
- In:
Management science : journal of the Institute for …
40
(
1994
)
10
,
pp. 1361-1369
Persistent link: https://www.econbiz.de/10006104847
Saved in:
3
Cause marketing : spillover effects of cause-related products in a product portfolio
Krishna, Aradhna
;
Rajan, Uday
- In:
Management science : journal of the Institute for …
55
(
2009
)
9
,
pp. 1469-1485
Persistent link: https://www.econbiz.de/10003894198
Saved in:
4
Should price increases be targeted? : pricing power and selective vs. across-the-board price increases
Krishna, Aradhna
;
Feinberg, Fred M.
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
53
(
2007
)
9
,
pp. 1407-1422
Persistent link: https://www.econbiz.de/10003563451
Saved in:
5
Timeshare Exchange Mechanisms
Wang, Yu
;
Krishna, Aradhna
- In:
Management science : journal of the Institute for …
52
(
2006
)
8
,
pp. 1223-1237
Persistent link: https://www.econbiz.de/10007290193
Saved in:
6
The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?
Zhang, Z.John
;
Krishna, Aradhna
;
Dhar, Sanjay K.
- In:
Management science : journal of the Institute for …
46
(
2000
)
3
,
pp. 348-362
Persistent link: https://www.econbiz.de/10006094544
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7
Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions
Krishna, Aradhna
;
Zhang, Z.John
- In:
Management science : journal of the Institute for …
45
(
1999
)
8
,
pp. 1041-1056
Persistent link: https://www.econbiz.de/10006096571
Saved in:
8
Should Price Increases Be Targeted?-Pricing Power and Selective vs. Across-the-Board Price Increases
Krishna, Aradhna
;
Feinberg, Fred M.
;
Zhang, Z.John
- In:
Management science : journal of the Institute for …
53
(
2007
)
9
,
pp. 1407-1422
Persistent link: https://www.econbiz.de/10007792069
Saved in:
9
Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio
Krishna, Aradhna
;
Rajan, Uday
- In:
Management science : journal of the Institute for …
55
(
2009
)
9
,
pp. 1469-1485
Persistent link: https://www.econbiz.de/10008307426
Saved in:
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