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How targeting affects customer search : a field experiment
Fong, Nathan M. - In: Management science : journal of the Institute for … 63 (2017) 7, pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
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Predicting product purchase from inferred customer similarity : an autologistic model approach
Moon, Sangkil; Russell, Gary J. - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10003709936
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A generalized Norton–Bass model for multigeneration diffusion
Jiang, Zhengrui; Jain, Dipak - In: Management science : journal of the Institute for … 58 (2012) 10, pp. 1887-1897
Persistent link: https://www.econbiz.de/10009664647
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Product assortment in a triopoly
Shugan, Steven M. - In: Management science : journal of the Institute for … 35 (1989) 3, pp. 304-320
Persistent link: https://www.econbiz.de/10001063825
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Local market characteristics and online-to-offline commerce : an empirical analysis of groupon
Li, Hui; Shen, Qiaowei; Bart, Yakov - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1860-1878
Persistent link: https://www.econbiz.de/10011855745
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A model of product line marketing
He, Chuan; Ke, Shaowei; Zhang, Xingtan - In: Management science : journal of the Institute for … 68 (2022) 8, pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
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Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections
Gordon, Brett R.; Lovett, Mitchell J.; Luo, Bowen; … - In: Management science : journal of the Institute for … 69 (2023) 1, pp. 220-243
Persistent link: https://www.econbiz.de/10014288578
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Building brand awareness in dynamic oligopoly markets
Naik, Prasad A.; Prasad, Ashutosh; Sethi, Suresh P. - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 129-138
Persistent link: https://www.econbiz.de/10003709946
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Cyclical bid adjustments in search-engine advertising
Zhang, Xiaoquan; Feng, Juan - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1703-1719
Persistent link: https://www.econbiz.de/10009312511
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803