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Cost-benefit models for explaining consumer choice and information seeking behavior
Ratchford, Brian T. - In: Management science : journal of the Institute for … 28 (1982) 2, pp. 197-212
Persistent link: https://www.econbiz.de/10002687200
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An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
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Field experimental evidence on the effect of pricing on residential electricity conservation
Burkhardt, Jesse; Gillingham, Kenneth; Kopalle, Praveen K. - In: Management science : journal of the Institute for … 69 (2023) 12, pp. 7784-7798
Persistent link: https://www.econbiz.de/10014444161
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Do Promotions Benefit Manufacturers, Retailers, or Both?
Srinivason, Shuba; Pauwels, Koen; Hanssens, Dominique M.; … - In: Management science : journal of the Institute for … 50 (2004) 5, pp. 617-629
Persistent link: https://www.econbiz.de/10006080850
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Price-matching guarantees with endogenous consumer search
Jiang, Juncai; Kumar, Nanda; Ratchford, Brian Thomas - In: Management science : journal of the Institute for … 63 (2017) 10, pp. 3489-3513
Persistent link: https://www.econbiz.de/10011760520
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Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009373356
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Service quality variability and termination behavior
Sriram, S.; Chintagunta, Pradeep K.; Manchanda, Puneet - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2739-2759
Persistent link: https://www.econbiz.de/10011409162
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Pricing strategies in a dynamic duopoly : a differential game model
Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 42 (1996) 11, pp. 1501-1514
Persistent link: https://www.econbiz.de/10001211728
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An empirical investigation of advertising strategies in a dynamic duopoly
Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 38 (1992) 9, pp. 1230-1244
Persistent link: https://www.econbiz.de/10001130111
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Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734