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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Balseiro, Santiago R.
5
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
353
International journal of internet marketing and advertising : IJIMA
228
Journal of retailing and consumer services
217
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
144
SpringerLink / Bücher
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Journal of marketing communications
125
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
125
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
121
International journal of advertising : the review of marketing communications
121
Journal of advertising research
119
International journal of electronic marketing and retailing : IJEMR
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
110
Journal of internet commerce
106
International journal of hospitality management
104
Tourism management : research, policies, practice
103
Springer eBook Collection
97
Information systems research : ISR
93
Electronic commerce research
84
Technological forecasting & social change : an international journal
82
International journal of business information systems : IJBIS
81
Journal of promotion management : innovations in planning and applied research
80
Industrial marketing management : the international journal for industrial and high-tech firms
76
Journal of travel and tourism marketing
73
Journal of management information systems : JMIS
70
Cogent business & management
67
International journal of advertising : the quarterly review of marketing communications
67
International journal of e-business research : an official publication of the Information Resources Management Association
66
International journal of technology marketing : IJTMkt
66
Journal of electronic commerce research : JECR
65
Journal of hospitality marketing & management
65
Psychology & marketing
64
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
63
International journal of electronic commerce : IJEC
62
Marketing intelligence & planning
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Business horizons
59
Journal of promotion management : JPM
58
The journal of product & brand management
56
Journal of marketing
53
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ECONIS (ZBW)
86
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1
Information acquisition during online decision making : a model-based exploration using eye-tracking data
Shi, Savannah Wei
;
Wedel, Michel
;
Pieters, F. G. M. Rik
- In:
Management science : journal of the Institute for …
59
(
2013
)
5
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10009751217
Saved in:
2
Website
Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
Saved in:
3
Leveraging experienced consumers to attract new consumers : an equilibrium analysis of displaying deal sales by daily deal websites
Subramanian, Upender
;
Rao, Ram C.
- In:
Management science : journal of the Institute for …
62
(
2016
)
12
,
pp. 3555-3575
Persistent link: https://www.econbiz.de/10011626401
Saved in:
4
The impact of e-book distribution on print sales : analysis of a natural experiment
Chen, Hailiang
;
Hu, Yu Jeffrey
;
Smith, Michael D.
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011991356
Saved in:
5
An empirical analysis of search engine advertising : sponsored search in electronic markets
Ghose, Anindya
;
Yang, Sha
- In:
Management science : journal of the Institute for …
55
(
2009
)
10
,
pp. 1605-1622
Persistent link: https://www.econbiz.de/10003908961
Saved in:
6
Privacy regulation and online advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10008858568
Saved in:
7
Accelerated learning of user profiles
Atahan, Pelin
;
Sarkar, Sumit
- In:
Management science : journal of the Institute for …
57
(
2011
)
2
,
pp. 215-239
Persistent link: https://www.econbiz.de/10008901447
Saved in:
8
Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 458-470
Persistent link: https://www.econbiz.de/10008988421
Saved in:
9
Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009373356
Saved in:
10
How does the variance of product ratings matter?
Sun, Monic
- In:
Management science : journal of the Institute for …
58
(
2012
)
4
,
pp. 696-707
Persistent link: https://www.econbiz.de/10009549645
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