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Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek; Zaccour, Georges - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
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Service design for a holistic customer experience : a process framework
Bellos, Ioannis - In: Management science : journal of the Institute for … 67 (2021) 3, pp. 1718-1736
Persistent link: https://www.econbiz.de/10012506026
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Developing a global diversification measure
Kim, W. Chan - In: Management science : journal of the Institute for … (1989), pp. 376-383
Persistent link: https://www.econbiz.de/10001063800
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Analyst forecast bundling
Drake, Michael S.; Joos, Peter; Pacelli, Joseph; Twedt, … - In: Management science : journal of the Institute for … 66 (2020) 9, pp. 4024-4046
Persistent link: https://www.econbiz.de/10012297752
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Portfolio dynamics for customers of a multiservice provider
Schweidel, David A.; Bradlow, Eric T.; Fader, Peter - In: Management science : journal of the Institute for … 57 (2011) 3, pp. 471-486
Persistent link: https://www.econbiz.de/10008988420
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Managing retention in service relationships
Aflaki, Sam; Popescu, Ioana - In: Management science : journal of the Institute for … 60 (2014) 2, pp. 415-433
Persistent link: https://www.econbiz.de/10010258805
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Service quality variability and termination behavior
Sriram, S.; Chintagunta, Pradeep K.; Manchanda, Puneet - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2739-2759
Persistent link: https://www.econbiz.de/10011409162
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The role of customer investor involvement in crowdfunding success
Cornelius, Philipp B.; Gokpinar, Bilal - In: Management science : journal of the Institute for … 66 (2020) 1, pp. 452-472
Persistent link: https://www.econbiz.de/10012156639
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High touch through high tech: the impact of salesperson technology usage on sales performance via mediating mechanisms
Ahearne, Michael; Jones, Eli; Rapp, Adam; Mathieu, John - In: Management science : journal of the Institute for … 54 (2008) 4, pp. 671-685
Persistent link: https://www.econbiz.de/10003701548
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The customer may not always be right : customer compatibility and service performance
Buell, Ryan W.; Campbell, Dennis W.; Frei, Frances X. - In: Management science : journal of the Institute for … 67 (2021) 3, pp. 1468-1488
Persistent link: https://www.econbiz.de/10012505994