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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Telecommunications policy : the international journal of digital economy, data sciences and new media
283
Journal of advertising research
240
Journal of business research : JBR
214
International journal of advertising : the review of marketing communications
211
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
171
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152
European Journal of Marketing
142
Journal of Consumer Marketing
136
Journal of retailing and consumer services
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Technological forecasting & social change : an international journal
103
SpringerLink / Bücher
98
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of promotion management : JPM
85
Young Consumers
85
European journal of operational research : EJOR
82
Journal of marketing
81
NBER working paper series
77
European journal of marketing : EJM
76
International journal of industrial organization
73
Journal of historical research in marketing
71
Information economics and policy : IEP
70
Marketing Science
69
Psychology & marketing
69
Journal of marketing research : JMR
67
Journal of promotion management : innovations in planning and applied research
67
International journal of internet marketing and advertising : IJIMA
66
Strategic Direction
63
NBER Working Paper
62
CESifo working papers
60
International Marketing Review
59
Working paper / National Bureau of Economic Research, Inc.
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Jahrbuch der Absatz- und Verbrauchsforschung
55
Journal of Product & Brand Management
54
Journal of current issues and research in advertising : JCIRA
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Applied economics
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ECONIS (ZBW)
97
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1
Mobile targeting using customer trajectory patterns
Ghose, Anindya
;
Li, Beibei
;
Liu, Siyuan
- In:
Management science : journal of the Institute for …
65
(
2019
)
11
,
pp. 5027-5049
Persistent link: https://www.econbiz.de/10012125865
Saved in:
2
Shouting to be heard in
advertising
Anderson, Simon P.
;
Palma, André de
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1545-1556
Persistent link: https://www.econbiz.de/10009783643
Saved in:
3
Understanding the effect of
advertising
on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
Saved in:
4
Ad revenue optimization in live broadcasting
Popescu, Dana G.
;
Crama, Pascale
- In:
Management science : journal of the Institute for …
62
(
2016
)
4
,
pp. 1145-1164
Persistent link: https://www.econbiz.de/10011470675
Saved in:
5
Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong
;
Hui, Kai-Lung
;
Png, Ivan
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
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6
The dynamic impact of product-harm crises on brand preference and
advertising
effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
7
Price
advertising
by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
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8
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
9
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
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10
Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi
;
Wu, Fang
;
Li, Shanjun
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
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