Narrow search
Showing 1 - 10 of 156
Cover Image
Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
Cover Image
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Cover Image
An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
Cover Image
Pricing variation within dual-distribution chains : the different implications of externalities and signaling for high- and low-quality brands
Kalnins, Arturs - In: Management science : journal of the Institute for … 63 (2017) 1, pp. 139-152
Persistent link: https://www.econbiz.de/10011646354
Cover Image
Does brand licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina; Tuli, Kapil R.; Kohli, … - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375
Cover Image
Brand building to deter entry and its impact on brand value
Bar, Ron N.; Haviv, Avery - In: Management science : journal of the Institute for … 69 (2023) 9, pp. 5418-5438
Persistent link: https://www.econbiz.de/10014392930
Cover Image
Brand spillover as a marketing strategy
Wu, Xiaole; Zhang, Fuqiang; Zhou, Yu - In: Management science : journal of the Institute for … 68 (2022) 7, pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Cover Image
Brand capital and stock price crash risk
Hasan, Mostafa Monzur; Taylor, Grantley; Richardson, Grant - In: Management science : journal of the Institute for … 68 (2022) 10, pp. 7221-7247
Persistent link: https://www.econbiz.de/10013545967
Cover Image
Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele; Colucci, Mariachiara; Denicolò, … - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Cover Image
Brand performance volatility from marketing spending
Fischer, Marc; Shin, Hyun; Hanssens, Dominique M. - In: Management science : journal of the Institute for … 62 (2016) 1, pp. 197-215
Persistent link: https://www.econbiz.de/10011432951