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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,079
The journal of brand management : an international journal
633
Journal of retailing and consumer services
527
SpringerLink / Bücher
479
The journal of product & brand management
424
Technological forecasting & social change : an international journal
255
Psychology & marketing
247
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
215
Tourism management : research, policies, practice
214
Industrial marketing management : the international journal for industrial and high-tech firms
205
International journal of hospitality management
198
Journal of marketing communications
189
Journal of travel and tourism marketing
179
Journal of marketing management : MM
178
European journal of marketing : EJM
175
Journal of Product & Brand Management
172
Asia Pacific journal of marketing and logistics
171
International journal of internet marketing and advertising : IJIMA
169
Springer eBook Collection
165
Journal of strategic marketing
161
Information systems research : ISR
153
Journal of marketing
149
Marketing intelligence & planning
144
International journal of advertising : the review of marketing communications
141
Journal of advertising research
134
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
128
Business horizons
127
Cogent business & management
125
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
125
Journal of management information systems : JMIS
124
Strategic Direction
123
Journal of promotion management : innovations in planning and applied research
122
Journal of the Academy of Marketing Science
121
Journal of fashion marketing and management
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Research
111
Journal of international consumer marketing
110
Journal of marketing research : JMR
105
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1
Brand value in social interaction
Kuksov, Dmitri
- In:
Management science : journal of the Institute for …
53
(
2007
)
10
,
pp. 1634-1644
Persistent link: https://www.econbiz.de/10003563107
Saved in:
2
Aggregate impact of different brand development strategies
Hariharan, Vijay Ganesh
;
Bezawada, Ram
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
61
(
2015
)
5
,
pp. 1164-1182
Persistent link: https://www.econbiz.de/10011284856
Saved in:
3
The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing
;
Cole, Catherine A.
- In:
Management science : journal of the Institute for …
62
(
2016
)
7
,
pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
Saved in:
4
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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5
An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir
;
Kopalle, Praveen K.
;
Ghosh, Pulak
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
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6
The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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7
Does brand licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina
;
Tuli, Kapil R.
;
Kohli, …
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375
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8
Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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9
Brand building to deter entry and its impact on brand value
Bar, Ron N.
;
Haviv, Avery
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5418-5438
Persistent link: https://www.econbiz.de/10014392930
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10
Cultivating trust and harvesting value in virtual communities
Porter, Constance Elise
;
Donthu, Naveen
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003709943
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