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The effects of brand loyalty on competitive price promotional strategies
Raju, Jagmohan Singh - In: Management science : journal of the Institute for … 36 (1990) 3, pp. 276-304
Persistent link: https://www.econbiz.de/10001084597
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An approach for developing an optimal discount pricing policy
Lal, Rajiv; Staelin, Richard - In: Management science : journal of the Institute for … 30 (1984) 12, pp. 1524-1539
Persistent link: https://www.econbiz.de/10003613257
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Compensation Plans for Single- and Multi-product Salesforces: An Application of the Holmstrom-Milgrom Model
Lal, Rajiv; Srinivasan, V. - In: Management science : journal of the Institute for … 39 (1993) 7, pp. 777-793
Persistent link: https://www.econbiz.de/10006106556
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Price Promotions and Trade Deals with Multiproduct Retailers
Lal, Rajiv; Villas-Boas, J.Miguel - In: Management science : journal of the Institute for … 44 (1998) 7, pp. 935-949
Persistent link: https://www.econbiz.de/10006098541
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Offline showrooms in omnichannel retail : demand and operational benefits
Bell, David R.; Gallino, Santiago; Moreno, Antonio - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1629-1651
Persistent link: https://www.econbiz.de/10011855647
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Traditional and IS-enabled customer acquisition on the internet
Choi, Jeonghye; Bell, David R.; Lodish, Leonard M. - In: Management science : journal of the Institute for … 58 (2012) 4, pp. 754-769
Persistent link: https://www.econbiz.de/10009549638