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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,105
Economics Papers from University Paris Dauphine
1,086
ERIM Report Series Research in Management
933
SpringerLink / Bücher
886
The journal of brand management : an international journal
578
European Journal of Marketing
517
Journal of retailing and consumer services
468
MPRA Paper
430
The journal of product & brand management
406
Industrial marketing management : the international journal for industrial and high-tech firms
302
Springer eBook Collection
293
Ovidius University Annals, Economic Sciences Series
269
Technological forecasting & social change : an international journal
262
European journal of marketing : EJM
228
Journal of marketing management : MM
227
Marketing Intelligence & Planning
224
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
222
Annals of Faculty of Economics
220
Psychology & marketing
210
Journal of Food Distribution Research
208
Journal of Product & Brand Management
197
Strategic Direction
197
International journal of hospitality management
195
Open Access publications from Université Paris-Dauphine
193
Marketing intelligence & planning
192
International journal of internet marketing and advertising : IJIMA
190
Journal of marketing
189
Journal of strategic marketing
189
Journal of marketing communications
184
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
178
Journal of the Academy of Marketing Science
175
Tourism management : research, policies, practice
175
IZA Discussion Papers
162
Information systems research : ISR
159
Cogent business & management
155
Asia Pacific journal of marketing and logistics
152
Europäische Hochschulschriften / 5
151
Business horizons
150
Journal of Consumer Marketing
146
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ECONIS (ZBW)
162
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1
Paying to program? : engineering brand and high-tech wages
Tambe, Prasanna
;
Ye, Xuan
;
Cappelli, Peter
- In:
Management science : journal of the Institute for …
66
(
2020
)
7
,
pp. 3010-3028
Persistent link: https://www.econbiz.de/10012268605
Saved in:
2
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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3
Social ties and user-generated content : evidence from an online social network
Shriver, Scott K.
;
Nair, Harikesh
;
Hofstetter, Reto
- In:
Management science : journal of the Institute for …
59
(
2013
)
6
,
pp. 1425-1443
Persistent link: https://www.econbiz.de/10009777020
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4
Brand performance volatility from
marketing
spending
Fischer, Marc
;
Shin, Hyun
;
Hanssens, Dominique M.
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
Saved in:
5
How point-of-sale
marketing
mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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6
Latent homophily or social influence? : an empirical analysis of purchase within a social network
Ma, Liye
;
Krishnan, Ramayya
;
Montgomery, Alan
- In:
Management science : journal of the Institute for …
61
(
2015
)
2
,
pp. 454-473
Persistent link: https://www.econbiz.de/10010490843
Saved in:
7
Competition for attention in online social networks : implications for seeding strategies
Gelper, Sarah
;
Lans, Ralf van der
;
Bruggen, Gerrit H. van
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 1026-1047
Persistent link: https://www.econbiz.de/10012505333
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8
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
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9
The comprehensive effects of sales force management : a dynamic structural analysis of selection, compensation, and training
Chung, Doug J.
;
Kim, Byungyeon
;
Park, Byoung Gun
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7046-7074
Persistent link: https://www.econbiz.de/10012703786
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10
Yahoo! for Amazon : sentiment extraction from small talk on the web
Das, Sanjiv R.
;
Chen, Mike Y.
- In:
Management science : journal of the Institute for …
53
(
2007
)
9
,
pp. 1375-1388
Persistent link: https://www.econbiz.de/10003562420
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