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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
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International journal of hospitality management
849
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772
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720
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711
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609
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Technological forecasting & social change : an international journal
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Journal of marketing management : MM
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Journal of business ethics : JOBE
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Journal of the Academy of Marketing Science
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Asia Pacific journal of marketing and logistics
441
Journal of Consumer Marketing
428
The journal of product & brand management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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Springer eBook Collection
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International Marketing Review
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Marketing intelligence & planning
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Incompatible European partners? : cultural predispositions and household financial behavior
Chaliasos, Michaēl
;
Jansson, Thomas
;
Karabulut, Yigitcan
- In:
Management science : journal of the Institute for …
63
(
2017
)
11
,
pp. 3780-3808
Persistent link: https://www.econbiz.de/10011772759
Saved in:
2
Component-based technology transfer in the presence of potential imitators
Sun, Jiong
;
Debo, Laurens G.
;
Kekre, Sunder
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
56
(
2010
)
3
,
pp. 536-552
Persistent link: https://www.econbiz.de/10003962327
Saved in:
3
Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009373356
Saved in:
4
Introduction to the special issue on marketing within the enterprise and beyond
Chintagunta, Praddep K.
;
Desai, Preyas S.
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1511
Persistent link: https://www.econbiz.de/10009313063
Saved in:
5
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
6
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
7
Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.
;
Spann, Martin
;
Zeithammer, Robert
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1217-1236
Persistent link: https://www.econbiz.de/10011293398
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8
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
Saved in:
9
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
10
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
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