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Cultivating trust and harvesting value in virtual communities
Porter, Constance Elise; Donthu, Naveen - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 113-128
Persistent link: https://www.econbiz.de/10003709943
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Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence; Ofek, Elie; Steenburgh, Thomas J. - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
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Emergent life cycle : the tension between knowledge change and knowledge retention in open online coproduction communities
Kane, Gerald C.; Johnson, Jeremiah; Majchrzak, Ann - In: Management science : journal of the Institute for … 60 (2014) 12, pp. 3026-3048
Persistent link: https://www.econbiz.de/10010461769
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The strategic value of high-cost customers
Subramanian, Upender; Raju, Jagmohan Singh; Zhang, Z. John - In: Management science : journal of the Institute for … 60 (2014) 2, pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
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Balancing acquisition and retention spending for firms with limited capacity
Ovchinnikov, Anton; Boulu-Reshef, Béatrice; Pfeifer, … - In: Management science : journal of the Institute for … 60 (2014) 8, pp. 2002-2019
Persistent link: https://www.econbiz.de/10010403587
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Understanding the social learning effect in contagious switching behavior
Hu, Mantian; Yang, Sha; Xu, Daniel Yi - In: Management science : journal of the Institute for … 65 (2019) 10, pp. 4771-4794
Persistent link: https://www.econbiz.de/10012118124
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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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Mechanism design for "free" but "no free disposal" services : the economics of personalization under privacy concerns
Chellappa, Ramnath K.; Shivendu, Shivendu - In: Management science : journal of the Institute for … 56 (2010) 10, pp. 1766-1780
Persistent link: https://www.econbiz.de/10008701417
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High touch through high tech: the impact of salesperson technology usage on sales performance via mediating mechanisms
Ahearne, Michael; Jones, Eli; Rapp, Adam; Mathieu, John - In: Management science : journal of the Institute for … 54 (2008) 4, pp. 671-685
Persistent link: https://www.econbiz.de/10003701548
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Predicting product purchase from inferred customer similarity : an autologistic model approach
Moon, Sangkil; Russell, Gary J. - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10003709936