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Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
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Selecting the Best? : spillover and shadows in elimination tournaments
Brown, Jennifer; Minor, Dylan - In: Management science : journal of the Institute for … 60 (2014) 12, pp. 3087-3102
Persistent link: https://www.econbiz.de/10010461765
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Latent homophily or social influence? : an empirical analysis of purchase within a social network
Ma, Liye; Krishnan, Ramayya; Montgomery, Alan - In: Management science : journal of the Institute for … 61 (2015) 2, pp. 454-473
Persistent link: https://www.econbiz.de/10010490843
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Contracts, biases, and consumption of access services
Leider, Stephen; Sahin, Ozge - In: Management science : journal of the Institute for … 60 (2014) 9, pp. 2198-2222
Persistent link: https://www.econbiz.de/10010461980
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Content-based model of web search behavior : an application to TV show search
Liu, Jia; Toubia, Olivier; Hill, Shawndra - In: Management science : journal of the Institute for … 67 (2021) 10, pp. 6378-6398
Persistent link: https://www.econbiz.de/10012666157
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Cardinality bundling with Spence-Mirrlees reservation prices
Wu, Jianqing; Tawarmalani, Mohit; Kannan, Karthik N. - In: Management science : journal of the Institute for … 65 (2019) 4, pp. 1891-1908
Persistent link: https://www.econbiz.de/10012022676
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The value of personal information in online markets with endogenous privacy
Montes, Rodrigo; Zantman, Wilfried Sand-; Valletti, … - In: Management science : journal of the Institute for … 65 (2019) 3, pp. 1342-1362
Persistent link: https://www.econbiz.de/10012013816
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Translated attributes as choice architecture : aligning objectives and choices through decision signposts
Ungemach, Christoph; Camilleri, Adrian R.; Johnson, Eric J. - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2445-2459
Persistent link: https://www.econbiz.de/10011874356
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How targeting affects customer search : a field experiment
Fong, Nathan M. - In: Management science : journal of the Institute for … 63 (2017) 7, pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388