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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,471
Journal of retailing and consumer services
2,088
International journal of hospitality management
871
SpringerLink / Bücher
830
International journal of consumer studies
779
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713
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673
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593
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561
Industrial marketing management : the international journal for industrial and high-tech firms
537
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449
Asia Pacific journal of marketing and logistics
447
European journal of marketing : EJM
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NBER Working Paper
414
Journal of marketing
413
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413
Tourism management : research, policies, practice
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Journal of travel and tourism marketing
389
Journal of the Academy of Marketing Science
382
The journal of services marketing
378
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
369
Journal of retailing
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Cogent business & management
344
Journal of marketing communications
342
Journal of strategic marketing
340
Marketing letters : a journal of research in marketing
339
The service industries journal
339
Journal of international consumer marketing
336
International journal of contemporary hospitality management
333
International journal of retail & distribution management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
327
Marketing intelligence & planning
325
Journal of fashion marketing and management
320
The international review of retail, distribution and consumer research
316
Journal of business ethics : JOBE
302
Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
394
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1
Do store brands aid store loyalty?
Seenivasan, Satheesh
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
62
(
2016
)
3
,
pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
Saved in:
2
How point-of-sale marketing mix impacts national-
brand
purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
3
Only the ugly face? : a theoretical model of
brand
dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
4
An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir
;
Kopalle, Praveen K.
;
Ghosh, Pulak
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
Saved in:
5
Pricing variation within dual-distribution chains : the different implications of externalities and signaling for high- and low-quality brands
Kalnins, Arturs
- In:
Management science : journal of the Institute for …
63
(
2017
)
1
,
pp. 139-152
Persistent link: https://www.econbiz.de/10011646354
Saved in:
6
Does
brand
licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina
;
Tuli, Kapil R.
;
Kohli, …
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375
Saved in:
7
Brand
building to deter entry and its impact on
brand
value
Bar, Ron N.
;
Haviv, Avery
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5418-5438
Persistent link: https://www.econbiz.de/10014392930
Saved in:
8
Brand
spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
9
Brand
capital and stock price crash risk
Hasan, Mostafa Monzur
;
Taylor, Grantley
;
Richardson, Grant
- In:
Management science : journal of the Institute for …
68
(
2022
)
10
,
pp. 7221-7247
Persistent link: https://www.econbiz.de/10013545967
Saved in:
10
Estimating loyalty and switching with an application to the automobile market
McCarthy, Patrick S.
(
contributor
)
- In:
Management science : journal of the Institute for …
38
(
1992
)
10
,
pp. 1371-1393
Persistent link: https://www.econbiz.de/10001133858
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