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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,438
Journal of retailing and consumer services
2,021
International journal of hospitality management
815
International journal of consumer studies
778
SpringerLink / Bücher
751
Psychology & marketing
748
The journal of brand management : an international journal
680
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
NBER working paper series
573
The journal of product & brand management
509
Working paper / National Bureau of Economic Research, Inc.
492
Tourism management : research, policies, practice
456
Technological forecasting & social change : an international journal
449
Asia Pacific journal of marketing and logistics
434
NBER Working Paper
426
Journal of travel and tourism marketing
423
European journal of marketing : EJM
420
Journal of marketing management : MM
408
Journal of marketing research : JMR
395
Journal of marketing communications
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
354
Cogent business & management
345
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
345
Journal of marketing
345
Journal of international consumer marketing
335
Journal of retailing
333
Journal of fashion marketing and management
326
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
326
Marketing letters : a journal of research in marketing
323
Journal of consumer behaviour : an international research review
316
Journal of the Academy of Marketing Science
316
International journal of contemporary hospitality management
313
International journal of retail & distribution management
312
Journal of business ethics : JOBE
312
Marketing intelligence & planning
309
The journal of consumer marketing
308
The international review of retail, distribution and consumer research
301
Industrial marketing management : the international journal for industrial and high-tech firms
295
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ECONIS (ZBW)
405
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1
The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing
;
Cole, Catherine A.
- In:
Management science : journal of the Institute for …
62
(
2016
)
7
,
pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
Saved in:
2
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
3
The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
4
Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
5
Brand building to deter entry and its impact on brand value
Bar, Ron N.
;
Haviv, Avery
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5418-5438
Persistent link: https://www.econbiz.de/10014392930
Saved in:
6
An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir
;
Kopalle, Praveen K.
;
Ghosh, Pulak
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
Saved in:
7
Aggregate impact of different brand development strategies
Hariharan, Vijay Ganesh
;
Bezawada, Ram
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
61
(
2015
)
5
,
pp. 1164-1182
Persistent link: https://www.econbiz.de/10011284856
Saved in:
8
Does brand licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina
;
Tuli, Kapil R.
;
Kohli, …
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375
Saved in:
9
Brand value in social interaction
Kuksov, Dmitri
- In:
Management science : journal of the Institute for …
53
(
2007
)
10
,
pp. 1634-1644
Persistent link: https://www.econbiz.de/10003563107
Saved in:
10
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin
;
Hosanagar, Kartik
;
Tan, Yong
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
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