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Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Brand spillover as a marketing strategy
Wu, Xiaole; Zhang, Fuqiang; Zhou, Yu - In: Management science : journal of the Institute for … 68 (2022) 7, pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
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Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele; Colucci, Mariachiara; Denicolò, … - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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Are store-brand buyers store loyal? : an empirical investigation
Hansen, Karsten T.; Singh, Vishal - In: Management science : journal of the Institute for … 54 (2008) 10, pp. 1828-1834
Persistent link: https://www.econbiz.de/10003776089
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Note: the impact of leadtime and years of competitive rivalry on pioneer market share advantages
Huff, Lenard C. - In: Management science : journal of the Institute for … 40 (1994) 10, pp. 1370-1377
Persistent link: https://www.econbiz.de/10001171805
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Investigating the relationship between time in market and pioneering advantage
Brown, Christina L. - In: Management science : journal of the Institute for … 40 (1994) 10, pp. 1361-1369
Persistent link: https://www.econbiz.de/10001171806
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A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan - In: Management science : journal of the Institute for … 38 (1992) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
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Brand extensions : when to use them
Sullivan, Mary W. - In: Management science : journal of the Institute for … 38 (1992) 6, pp. 793-806
Persistent link: https://www.econbiz.de/10001127118
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Perceptual position and competitive brand strategy in a two-dimensional, two-brand market
Carpenter, Gregory S. - In: Management science : journal of the Institute for … 35 (1989) 9, pp. 1029-1044
Persistent link: https://www.econbiz.de/10001074240