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The potential of servicizing as a green business model
Agrawal, Vishal V.; Bellos, Ioannis - In: Management science : journal of the Institute for … 63 (2017) 5, pp. 1545-1562
Persistent link: https://www.econbiz.de/10011684786
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The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing; Cole, Catherine A. - In: Management science : journal of the Institute for … 62 (2016) 7, pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele; Colucci, Mariachiara; Denicolò, … - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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Social labeling by competing NGOs : a model with multiple issues and entry
Heyes, Anthony; Martin, Steve - In: Management science : journal of the Institute for … 63 (2017) 6, pp. 1800-1813
Persistent link: https://www.econbiz.de/10011707249
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Consumer tax credits for evs : some quasi-experimental evidence on consumer demand, product substitution, and carbon emissions
He, Cheng; Ozturk, O. Cem; Gu, Chris; Chintagunta, … - In: Management science : journal of the Institute for … 69 (2023) 12, pp. 7759-7783
Persistent link: https://www.econbiz.de/10014444160
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Brand value in social interaction
Kuksov, Dmitri - In: Management science : journal of the Institute for … 53 (2007) 10, pp. 1634-1644
Persistent link: https://www.econbiz.de/10003563107
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Aggregate impact of different brand development strategies
Hariharan, Vijay Ganesh; Bezawada, Ram; Talukdar, Debabrata - In: Management science : journal of the Institute for … 61 (2015) 5, pp. 1164-1182
Persistent link: https://www.econbiz.de/10011284856
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An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161