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Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya; Ipeirotis, Panagiotis G.; Li, Beibei - In: Management science : journal of the Institute for … 65 (2019) 3, pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
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Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred; Desai, Preyas S.; Shin, Woochoel - In: Management science : journal of the Institute for … 61 (2015) 3, pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
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Sponsored search marketing : dynamic pricing and advertising for an online retailer
Ye, Shengqi; Aydin, Goker; Hu, Shanshan - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1255-1274
Persistent link: https://www.econbiz.de/10011293393
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Search personalization using machine learning
Yoganarasimhan, Hema - In: Management science : journal of the Institute for … 66 (2020) 3, pp. 1045-1070
Persistent link: https://www.econbiz.de/10012234538
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Advertiser prominence effects in search advertising
Jeziorski, Przemysław; Moorthy, Sridhar - In: Management science : journal of the Institute for … 64 (2018) 3, pp. 1365-1383
Persistent link: https://www.econbiz.de/10011847252
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Cyclical bid adjustments in search-engine advertising
Zhang, Xiaoquan; Feng, Juan - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1703-1719
Persistent link: https://www.econbiz.de/10009312511
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Television advertising and online search
Joo, Mingyu; Wilbur, Kenneth C.; Cowgill, Bo; Zhu, Yi - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
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Examining the impact of ranking on consumer behavior and search engine revenue
Ghose, Anindya; Ipeirotis, Panagiotis G.; Li, Beibei - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1632-1654
Persistent link: https://www.econbiz.de/10010399512
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An empirical analysis of search engine advertising : sponsored search in electronic markets
Ghose, Anindya; Yang, Sha - In: Management science : journal of the Institute for … 55 (2009) 10, pp. 1605-1622
Persistent link: https://www.econbiz.de/10003908961
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Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi; Tucker, Catherine - In: Management science : journal of the Institute for … 57 (2011) 3, pp. 458-470
Persistent link: https://www.econbiz.de/10008988421