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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Internet marketing
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Balseiro, Santiago R.
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Tucker, Catherine
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Ghose, Anindya
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Goldfarb, Avi
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Li, Beibei
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
327
International journal of Islamic and Middle Eastern finance and management
230
International journal of internet marketing and advertising : IJIMA
213
Journal of retailing and consumer services
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
127
International journal of advertising : the review of marketing communications
121
Journal of marketing communications
116
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Springer eBook Collection
105
Cogent business & management
100
Journal of Islamic accounting and business research
98
Journal of Islamic marketing
97
Humanomics
95
International journal of electronic marketing and retailing : IJEMR
94
Pacific-Basin finance journal
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
90
Information systems research : ISR
87
Tourism management : research, policies, practice
80
International journal of economics and financial issues : IJEFI
79
Journal of promotion management : innovations in planning and applied research
78
Journal of Islamic accounting and business research : JIABR
77
Journal of internet commerce
77
Technological forecasting & social change : an international journal
74
Electronic commerce research
72
ISRA international journal of islamic finance
71
Industrial marketing management : the international journal for industrial and high-tech firms
69
Islamic economic studies
67
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
63
Journal of management information systems : JMIS
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Psychology & marketing
58
Business horizons
57
Journal of promotion management : JPM
56
Marketing intelligence & planning
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ECONIS (ZBW)
84
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1
An empirical analysis of search engine advertising : sponsored search in electronic markets
Ghose, Anindya
;
Yang, Sha
- In:
Management science : journal of the Institute for …
55
(
2009
)
10
,
pp. 1605-1622
Persistent link: https://www.econbiz.de/10003908961
Saved in:
2
Privacy regulation and online advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10008858568
Saved in:
3
Accelerated learning of user profiles
Atahan, Pelin
;
Sarkar, Sumit
- In:
Management science : journal of the Institute for …
57
(
2011
)
2
,
pp. 215-239
Persistent link: https://www.econbiz.de/10008901447
Saved in:
4
Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 458-470
Persistent link: https://www.econbiz.de/10008988421
Saved in:
5
Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009373356
Saved in:
6
How does the variance of product ratings matter?
Sun, Monic
- In:
Management science : journal of the Institute for …
58
(
2012
)
4
,
pp. 696-707
Persistent link: https://www.econbiz.de/10009549645
Saved in:
7
Cyclical bid adjustments in search-engine advertising
Zhang, Xiaoquan
;
Feng, Juan
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1703-1719
Persistent link: https://www.econbiz.de/10009312511
Saved in:
8
Introduction to the special issue on marketing within the enterprise and beyond
Chintagunta, Praddep K.
;
Desai, Preyas S.
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1511
Persistent link: https://www.econbiz.de/10009313063
Saved in:
9
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin
;
Hosanagar, Kartik
;
Tan, Yong
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
Saved in:
10
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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