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Everything we do, you do : the licensing effect of prosocial marketing messages on consumer behavior
Kouchaki, Maryam; Jami, Ata - In: Management science : journal of the Institute for … 64 (2018) 1, pp. 102-111
Persistent link: https://www.econbiz.de/10011818793
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Information nudges and self-control
Mariotti, Thomas; Schweizer, Nikolaus; Szech, Nora; … - In: Management science : journal of the Institute for … 69 (2023) 4, pp. 2182-2197
Persistent link: https://www.econbiz.de/10014305392
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Effects of recommendation neutrality and sponsorship disclosure on trust vs. distrust in online recommendation agents : moderating role of explanations for organic recommendations
Wang, Weiquan; Xu, Jingjun; Wang, May - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5198-5219
Persistent link: https://www.econbiz.de/10011947147
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Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik; Shin, Woochoel; Xie, Jinhong - In: Management science : journal of the Institute for … 69 (2023) 11, pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
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How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca; Krishnamurthi, Lakshman - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
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Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1217-1236
Persistent link: https://www.econbiz.de/10011293398
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Measuring multichannel advertising response
Zantedeschi, Daniel; Feit, Elea McDonnell; Bradlow, Eric T. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
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Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek; Zaccour, Georges - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
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Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit; Kumar, Subodha; Raju, Jagmohan Singh - In: Management science : journal of the Institute for … 64 (2018) 7, pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258