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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Advances in developing human resources : ADHR
261
SpringerLink / Bücher
261
Journal of advertising research
253
International journal of advertising : the review of marketing communications
210
Journal of business research : JBR
207
International journal of advertising : the quarterly review of marketing communications
192
Human resource development international : enhancing performance, learning and integrity
179
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178
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154
Human resource development review : HRD review
104
Human resource development quarterly
99
MPRA Paper
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of vocational behavior
90
NBER working paper series
87
Journal of promotion management : JPM
86
Economics Papers from University Paris Dauphine
81
European journal of marketing : EJM
78
Europäische Hochschulschriften / 5
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Journal of marketing
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Journal of historical research in marketing
75
European journal of operational research : EJOR
73
Journal of marketing research : JMR
70
Marketing Science
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Handbuch Personalentwicklung : die Praxis der Personalbildung, Personalförderung und Arbeitsstrukturierung
68
Working paper / National Bureau of Economic Research, Inc.
68
Human resource development international : HRDI
67
Journal of retailing and consumer services
66
Journal of promotion management : innovations in planning and applied research
65
The journal of management development
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Springer eBook Collection
64
The international journal of human resource management
64
NBER Working Paper
62
International journal of internet marketing and advertising : IJIMA
61
Organisationsberatung, Supervision, Coaching : OSC
58
International journal of industrial organization
57
Jahrbuch der Absatz- und Verbrauchsforschung
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Psychology & marketing
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ECONIS (ZBW)
96
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1
Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong
;
Hui, Kai-Lung
;
Png, Ivan
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
Saved in:
2
Ad revenue optimization in live broadcasting
Popescu, Dana G.
;
Crama, Pascale
- In:
Management science : journal of the Institute for …
62
(
2016
)
4
,
pp. 1145-1164
Persistent link: https://www.econbiz.de/10011470675
Saved in:
3
Price
advertising
by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
4
The impact of consumer multi-homing on
advertising
markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
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5
Behavior-based
advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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6
How does
advertising
depend on competition? : evidence from U.S. brewing
Chandra, Ambarish
;
Weinberg, Matthew
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5132-5148
Persistent link: https://www.econbiz.de/10011947140
Saved in:
7
The dynamic impact of product-harm crises on brand preference and
advertising
effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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8
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
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9
Treatment effectiveness and side effects : a model of physician learning
Chan, Tat
;
Narasimhan, Chakravarthi
;
Xie, Ying
- In:
Management science : journal of the Institute for …
59
(
2013
)
6
,
pp. 1309-1325
Persistent link: https://www.econbiz.de/10009777045
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10
Shouting to be heard in
advertising
Anderson, Simon P.
;
Palma, André de
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1545-1556
Persistent link: https://www.econbiz.de/10009783643
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