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The primacy of "what" over "how much" : how type and quantity shape healthiness perceptions of food portions
Liu, Peggy J.; Haws, Kelly L.; Scherr, Karen; Redden, … - In: Management science : journal of the Institute for … 65 (2019) 7, pp. 3353-3381
Persistent link: https://www.econbiz.de/10012039997
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Competitive personalized pricing
Chen, Zhijun; Choe, Chongwoo; Matsushima, Noriaki - In: Management science : journal of the Institute for … 66 (2020) 9, pp. 4003-4023
Persistent link: https://www.econbiz.de/10012297749
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Mobile targeting using customer trajectory patterns
Ghose, Anindya; Li, Beibei; Liu, Siyuan - In: Management science : journal of the Institute for … 65 (2019) 11, pp. 5027-5049
Persistent link: https://www.econbiz.de/10012125865
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Multidimensional targeting and consumer response
Despotakis, Stylianos; Yu, Jungju - In: Management science : journal of the Institute for … 69 (2023) 8, pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
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Consumers' costly responses to product-harm crises
Ferrer, Rosa; Perrone, Helena - In: Management science : journal of the Institute for … 69 (2023) 5, pp. 2639-2671
Persistent link: https://www.econbiz.de/10014305428
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Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish; Kaiser, Ulrich - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
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Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.; Zou, Dan; Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
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Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias; Foerderer, Jens - In: Management science : journal of the Institute for … 70 (2024) 2, pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
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Using social network activity data to identify and target job seekers
Ebbes, Peter; Netzer, Oded - In: Management science : journal of the Institute for … 68 (2022) 4, pp. 3026-3046
Persistent link: https://www.econbiz.de/10013368366
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A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong; Shin, Woochoel - In: Management science : journal of the Institute for … 69 (2023) 8, pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262