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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Journal of economic behavior & organization : JEBO
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Journal of the Academy of Marketing Science
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Economics letters
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The international review of retail, distribution and consumer research
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
386
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1
On the recoverability of choice behaviors with random coefficients choice models in the context of limited data and unobserved effects
Andrews, Rick L.
;
Ainslie, Andrew
;
Currim, Imran S.
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10003709939
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2
The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing
;
Cole, Catherine A.
- In:
Management science : journal of the Institute for …
62
(
2016
)
7
,
pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
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3
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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4
The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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5
Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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6
Predicting product purchase from inferred customer similarity : an autologistic model approach
Moon, Sangkil
;
Russell, Gary J.
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10003709936
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7
Ambiguity aversion and the preference for established brand
Muthukrishnan, A. V.
;
Wathieu, Luc
;
Xu, Alison Jing
- In:
Management science : journal of the Institute for …
55
(
2009
)
12
,
pp. 1933-1941
Persistent link: https://www.econbiz.de/10003928493
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8
An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir
;
Kopalle, Praveen K.
;
Ghosh, Pulak
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
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9
Aggregate impact of different brand development strategies
Hariharan, Vijay Ganesh
;
Bezawada, Ram
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
61
(
2015
)
5
,
pp. 1164-1182
Persistent link: https://www.econbiz.de/10011284856
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10
Does brand licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina
;
Tuli, Kapil R.
;
Kohli, …
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375
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