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Online-exclusive or hybrid? : channel merchandising strategies for ship-to-store implementation
Ertekin, Necati; Gümüş, Mehmet; Nikoofal, Mohammad E. - In: Management science : journal of the Institute for … 68 (2022) 8, pp. 5828-5846
Persistent link: https://www.econbiz.de/10013371117
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Strategic visual merchandising of new and open-box products : evidence from experiment and retail data
Ertekin, Necati; Ding, Yuanyuan; Donohue, Karen - In: Management science : journal of the Institute for … 70 (2024) 4, pp. 2047-2065
Persistent link: https://www.econbiz.de/10014519885
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The "I designed it myself" effect in mass customization
Franke, Nikolaus; Schreier, Martin; Kaiser, Ulrike - In: Management science : journal of the Institute for … 56 (2010) 1, pp. 125-140
Persistent link: https://www.econbiz.de/10003946178
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Learning, forgetting, and sales
Villas-Boas, Sofia; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 54 (2008) 11, pp. 1951-1960
Persistent link: https://www.econbiz.de/10003786641
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Price promotions in asymmetric duopolies with heterogeneous consumers
Sinitsyn, Maxim - In: Management science : journal of the Institute for … 54 (2008) 12, pp. 2081-2087
Persistent link: https://www.econbiz.de/10003798160
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Incentives for retailer forecasting : rebates vs. returns
Taylor, Terry A.; Xiao, Wenqiang - In: Management science : journal of the Institute for … 55 (2009) 10, pp. 1654-1669
Persistent link: https://www.econbiz.de/10003908980
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An investigation of earnings management through marketing actions
Chapman, Craig J.; Steenburgh, Thomas J. - In: Management science : journal of the Institute for … 57 (2011) 1, pp. 72-92
Persistent link: https://www.econbiz.de/10008858567
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Mechanism design for "free" but "no free disposal" services : the economics of personalization under privacy concerns
Chellappa, Ramnath K.; Shivendu, Shivendu - In: Management science : journal of the Institute for … 56 (2010) 10, pp. 1766-1780
Persistent link: https://www.econbiz.de/10008701417
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Optimal feature advertising design under competitive clutter
Pieters, Rik; Wedel, Michel; Zhang, Jie - In: Management science : journal of the Institute for … 53 (2007) 11, pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
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Optimal advertising and promotion budgets in dynamic markets with brand equitiy as a mediating variable
Sriram, S.; Kalwani, Manohar U. - In: Management science : journal of the Institute for … 53 (2007) 1, pp. 46-60
Persistent link: https://www.econbiz.de/10003632019