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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Werbung
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advertising
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Management science : journal of the Institute for Operations Research and the Management Sciences
NBER working paper series
394
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360
NBER Working Paper
330
Journal of business research : JBR
264
Journal of advertising research
256
International journal of advertising : the review of marketing communications
216
International journal of advertising : the quarterly review of marketing communications
195
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
170
Discussion paper series / IZA
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European Journal of Marketing
165
SpringerLink / Bücher
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OECD Environment Statistics
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
Journal of retailing and consumer services
89
Working paper series
89
Working paper / Oxford Poverty & Human Development Initiative
86
IZA Discussion Papers
85
Journal of promotion management : JPM
85
World Bank E-Library Archive
85
European journal of marketing : EJM
84
Young Consumers
84
Journal of marketing
82
Marketing Science
81
World Bank Policy Research Working Paper
80
Journal of economic inequality
78
Journal of marketing research : JMR
77
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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ECONIS (ZBW)
114
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1
Attention allocation in information-rich environments : the case of new aggregators
Dellarocas, Chrysanthos
;
Sutanto, Juliana
;
Calin, Mihai
; …
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2543-2562
Persistent link: https://www.econbiz.de/10011577143
Saved in:
2
Shouting to be heard in
advertising
Anderson, Simon P.
;
Palma, André de
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1545-1556
Persistent link: https://www.econbiz.de/10009783643
Saved in:
3
Understanding the effect of
advertising
on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
Saved in:
4
Ad revenue optimization in live broadcasting
Popescu, Dana G.
;
Crama, Pascale
- In:
Management science : journal of the Institute for …
62
(
2016
)
4
,
pp. 1145-1164
Persistent link: https://www.econbiz.de/10011470675
Saved in:
5
Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong
;
Hui, Kai-Lung
;
Png, Ivan
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
Saved in:
6
The dynamic impact of product-harm crises on brand preference and
advertising
effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
7
Price
advertising
by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
8
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
9
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
10
Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi
;
Wu, Fang
;
Li, Shanjun
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
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