//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An empirical study of the moti...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
83
Social web
83
Viral marketing
31
Virales Marketing
31
Consumer behaviour
30
Konsumentenverhalten
30
Internet marketing
26
Online-Marketing
26
Social network
26
Soziales Netzwerk
26
Online retailing
16
Online-Handel
16
social media
15
user-generated content
15
Experiment
13
Customer integration
12
E-commerce
12
Electronic Commerce
12
Kundenintegration
12
Social relations
12
Soziale Beziehungen
12
social networks
12
Digital platform
11
Digitale Plattform
11
Theorie
9
Theory
9
Web 2.0 technologies
9
Web 2.0-Technologien
9
word of mouth
9
Internet
8
Advertising
7
Preismanagement
7
Pricing strategy
7
Werbung
7
Feldforschung
6
Field research
6
New product development
6
Produktentwicklung
6
marketing
6
Bayes-Statistik
5
more ...
less ...
Online availability
All
Undetermined
81
Free
3
Type of publication
All
Article
109
Type of publication (narrower categories)
All
Article in journal
109
Aufsatz in Zeitschrift
109
Case study
1
Fallstudie
1
Language
All
English
109
Author
All
Burtch, Gordon
4
Bapna, Ravi
3
Ghose, Anindya
3
Hippel, Eric von
3
Hong, Yili
3
Lin, Mingfeng
3
Ofek, Elie
3
Viswanathan, Siva
3
Zhu, Feng
3
Aral, Sinan
2
Gu, Yuan
2
Hosanagar, Kartik
2
Lans, Ralf van der
2
Lee, Dokyun
2
Li, Zhuoxin
2
Nair, Harikesh
2
Sahoo, Nachiketa
2
Singh, Param Vir
2
Song, Yicheng
2
Walker, Dylan
2
Xie, Jinhong
2
Aaltonen, Aleksi
1
Acquisti, Alessandro
1
Agarwal, Ashish
1
Agarwal, Ritu
1
Ajorlou, Amir
1
Anderson, Ashton
1
Armony, Mor
1
Au, Shiu-Yik
1
Babar, Yash
1
Baek, Jiye
1
Bai, Xue
1
Bar-Gill, Sagit
1
Bartov, Eli
1
Bear, Adam
1
Belavina, Elena
1
Bell, David R.
1
Bendle, Neil T.
1
Benjaafar, Saif
1
Bradlow, Eric T.
1
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
705
Vietnam's socio-economic development : a social science review
431
Journal of retailing and consumer services
387
Journal of Asian finance, economics and business : JAFEB
308
Technological forecasting & social change : an international journal
297
SpringerLink / Bücher
281
Cogent business & management
251
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of hospitality management
215
Tourism management : research, policies, practice
190
Information systems research : ISR
180
Industrial marketing management : the international journal for industrial and high-tech firms
176
International journal of internet marketing and advertising : IJIMA
169
Vietnam social sciences : review of Vietnam Academy of Social Sciences
166
Psychology & marketing
162
MPRA Paper
161
World Bank E-Library Archive
153
Journal of management information systems : JMIS
144
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
Journal of travel and tourism marketing
130
Policy research working paper : WPS
128
Springer eBook Collection
122
Working paper / World Institute for Development Economics Research
117
International journal of contemporary hospitality management
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Journal of marketing management : MM
110
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
109
Journal of marketing communications
108
Business horizons
103
Electronic commerce research
102
Journal of marketing
102
International journal of business information systems : IJBIS
101
Journal of internet commerce
100
Asia Pacific journal of marketing and logistics
98
Journal of strategic marketing
97
NBER working paper series
96
The journal of services marketing
96
The journal of product & brand management
95
International journal of advertising : the review of marketing communications
92
more ...
less ...
Source
All
ECONIS (ZBW)
109
Showing
1
-
10
of
109
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence
;
Ofek, Elie
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
Saved in:
2
Cumulative growth in user-generated content production : evidence from Wikipedia
Aaltonen, Aleksi
;
Seiler, Stephan
- In:
Management science : journal of the Institute for …
62
(
2016
)
7
,
pp. 2054-2069
Persistent link: https://www.econbiz.de/10011518743
Saved in:
3
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun
;
Bapna, Ravi
;
Chang, Jason Oliver
;
Gupta, Alok
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
Saved in:
4
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
5
Tie strength, embeddedness, and social influence : a large-scale networked experiment
Aral, Sinan
;
Walker, Dylan
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1352-1370
Persistent link: https://www.econbiz.de/10010381871
Saved in:
6
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
7
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
8
Influence of social media emotional word of mouth on institutional investors' decisions and firm value
Nguyen, Hang
;
Calantone, Roger J.
;
Krishnan, Ranjani
- In:
Management science : journal of the Institute for …
66
(
2020
)
2
,
pp. 887-910
Persistent link: https://www.econbiz.de/10012213249
Saved in:
9
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
Saved in:
10
Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.
;
Fuchs, Christoph
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->