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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
125
The journal of personal selling & sales management : JPSSM
111
SpringerLink / Bücher
105
Journal of business research : JBR
74
Young consumers : insight and ideas for responsible marketers
60
Journal of personal selling & sales management : JPSSM
57
The journal of business & industrial marketing
44
Journal of advertising research
39
Journal of advertising : official publication of the American Academy of Advertising
33
Journal of marketing
33
Journal of the Academy of Marketing Science
33
Journal of retailing and consumer services
32
Psychology & marketing
30
Springer eBook Collection
30
Harvard business review : HBR
28
Research
28
European journal of marketing : EJM
25
Journal of marketing education : JME
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
Journal of strategic marketing
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Discussion paper / Centre for Economic Policy Research
20
The journal of real estate finance and economics
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of business-to-business marketing
19
Springer eBook Collection / Business and Economics
19
European journal of operational research : EJOR
17
Marketing letters : a journal of research in marketing
17
The journal of consumer marketing
17
Working paper / National Bureau of Economic Research, Inc.
17
Health marketing quarterly
16
International journal of retail & distribution management
16
Journal of retailing
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
NBER working paper series
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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1
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
2
Competitive personalized pricing
Chen, Zhijun
;
Choe, Chongwoo
;
Matsushima, Noriaki
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4003-4023
Persistent link: https://www.econbiz.de/10012297749
Saved in:
3
Mobile targeting using customer trajectory patterns
Ghose, Anindya
;
Li, Beibei
;
Liu, Siyuan
- In:
Management science : journal of the Institute for …
65
(
2019
)
11
,
pp. 5027-5049
Persistent link: https://www.econbiz.de/10012125865
Saved in:
4
Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.
;
Zou, Dan
;
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
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5
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
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6
Using social network activity data to identify and target job seekers
Ebbes, Peter
;
Netzer, Oded
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 3026-3046
Persistent link: https://www.econbiz.de/10013368366
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7
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
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8
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
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9
Is leasing greener than selling?
Agrawal, Vishal V.
;
Ferguson, Mark
;
Toktay, L. Beril
; …
- In:
Management science : journal of the Institute for …
58
(
2012
)
3
,
pp. 523-533
Persistent link: https://www.econbiz.de/10009525271
Saved in:
10
Salesforce compensation with inventory considerations
Dai, Tinglong
;
Jerath, Kinshuk
- In:
Management science : journal of the Institute for …
59
(
2013
)
11
,
pp. 2490-2501
Persistent link: https://www.econbiz.de/10010229350
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