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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele; Colucci, Mariachiara; Denicolò, … - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
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Does brand licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina; Tuli, Kapil R.; Kohli, … - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375
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Brand building to deter entry and its impact on brand value
Bar, Ron N.; Haviv, Avery - In: Management science : journal of the Institute for … 69 (2023) 9, pp. 5418-5438
Persistent link: https://www.econbiz.de/10014392930
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Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun; Bapna, Ravi; Chang, Jason Oliver; Gupta, Alok - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
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Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence; Ofek, Elie; Steenburgh, Thomas J. - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
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The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing; Cole, Catherine A. - In: Management science : journal of the Institute for … 62 (2016) 7, pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
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The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267