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How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca; Krishnamurthi, Lakshman - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
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Cultivating trust and harvesting value in virtual communities
Porter, Constance Elise; Donthu, Naveen - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 113-128
Persistent link: https://www.econbiz.de/10003709943
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The strategic value of high-cost customers
Subramanian, Upender; Raju, Jagmohan Singh; Zhang, Z. John - In: Management science : journal of the Institute for … 60 (2014) 2, pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
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Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek; Zaccour, Georges - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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Quality disclosure formats in a distribution channel
Guo, Liang - In: Management science : journal of the Institute for … 55 (2009) 9, pp. 1513-1526
Persistent link: https://www.econbiz.de/10003894212
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Seller search and market outcomes in online auctions
Kuruzovich, Jason; Viswanathan, Siva; Agarwal, Ritu - In: Management science : journal of the Institute for … 56 (2010) 10, pp. 1702-1717
Persistent link: https://www.econbiz.de/10008701433
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Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan; Gómez, Miguel I.; Rao, Vithala R. - In: Management science : journal of the Institute for … 59 (2013) 7, pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
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Integrating distribution strategy and tactics : a model and an application
Rangan, V. Kasturi - In: Management science : journal of the Institute for … 37 (1991) 11, pp. 1377-1389
Persistent link: https://www.econbiz.de/10001115796
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Measuring multichannel advertising response
Zantedeschi, Daniel; Feit, Elea McDonnell; Bradlow, Eric T. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415