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How does advertising depend on competition? : evidence from U.S. brewing
Chandra, Ambarish; Weinberg, Matthew - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5132-5148
Persistent link: https://www.econbiz.de/10011947140
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How do restrictions on advertising affect consumer search?
Chiou, Lesley; Tucker, Catherine - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
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Treatment effectiveness and side effects : a model of physician learning
Chan, Tat; Narasimhan, Chakravarthi; Xie, Ying - In: Management science : journal of the Institute for … 59 (2013) 6, pp. 1309-1325
Persistent link: https://www.econbiz.de/10009777045
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
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Informational shocks, off-label prescribing, and the effects of physician detailing
Shapiro, Bradley T. - In: Management science : journal of the Institute for … 64 (2018) 12, pp. 5825-5945
Persistent link: https://www.econbiz.de/10011964678
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The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
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When should firms expose themselves to risk?
Alexandrov, Alexei - In: Management science : journal of the Institute for … 61 (2015) 12, pp. 3001-3008
Persistent link: https://www.econbiz.de/10011413512
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Soft floors in auctions
Zeithammer, Robert - In: Management science : journal of the Institute for … 65 (2019) 9, pp. 4204-4221
Persistent link: https://www.econbiz.de/10012118555
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Sponsored content advertising in a two-sided market
Chatterjee, Prabirendra; Zhou, Bo - In: Management science : journal of the Institute for … 67 (2021) 12, pp. 7560-7574
Persistent link: https://www.econbiz.de/10012815387