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Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek; Zaccour, Georges - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
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The effects of tip recommendations on customer tipping, satisfaction, repatronage, and spending
Alexander, Damon; Boone, Christopher; Lynn, Michael - In: Management science : journal of the Institute for … 67 (2021) 1, pp. 146-165
Persistent link: https://www.econbiz.de/10012435258
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Customer loyalty programs : are they profitable?
Singh, Siddharth S.; Jain, Dipak; Krishnan, Trichy V. - In: Management science : journal of the Institute for … 54 (2008) 6, pp. 1205-1211
Persistent link: https://www.econbiz.de/10003737498
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Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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Pooled vs. dedicated queues when customers are delay-sensitive
Sunar, Nur; Tu, Yichen; Ziya, Serhan - In: Management science : journal of the Institute for … 67 (2021) 6, pp. 3785-3802
Persistent link: https://www.econbiz.de/10012607136
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The effect of multichannel and omnichannel retailing on physical stores
Gao, Fei; Agrawal, Vishal V.; Cui, Shiliang - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 809-826
Persistent link: https://www.econbiz.de/10012876998
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Personalization from customer data aggregation using list price
Xu, Zibin; Dukes, Anthony - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 960-980
Persistent link: https://www.econbiz.de/10012878197
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Customer supercharging in experience-centric channels
Bell, David R.; Gallino, Santiago; Moreno, Antonio - In: Management science : journal of the Institute for … 66 (2020) 9, pp. 4096-4107
Persistent link: https://www.econbiz.de/10012297783
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How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca; Krishnamurthi, Lakshman - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
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How do delay announcements shape customer behavior? : an empirical study
Yu, Qiuping; Allon, Gad; Bassamboo, Achal - In: Management science : journal of the Institute for … 63 (2017) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011646278