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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Fee or free : when should firms charge for online content?
Lambrecht, Anja; Misra, Kanishka - In: Management science : journal of the Institute for … 63 (2017) 4, pp. 1150-1165
Persistent link: https://www.econbiz.de/10011672873
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Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco; Goldmanis, Maris; Penta, Antonio - In: Management science : journal of the Institute for … 66 (2020) 10, pp. 4433-4454
Persistent link: https://www.econbiz.de/10012305249
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The effects of online social identity signals on retailer demand
Babar, Yash; Mahdavi Adeli, Ali; Burtch, Gordon - In: Management science : journal of the Institute for … 69 (2023) 12, pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
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The use and value of social information in selective selling of exclusive products
Momot, Ruslan; Belavina, Elena; Girotra, Karan - In: Management science : journal of the Institute for … 66 (2020) 6, pp. 2610-2627
Persistent link: https://www.econbiz.de/10012254430
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Matching returning donors to projects on philanthropic crowdfunding platforms
Song, Yicheng; Li, Zhuoxin; Sahoo, Nachiketa - In: Management science : journal of the Institute for … 68 (2022) 1, pp. 355-375
Persistent link: https://www.econbiz.de/10012821180
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Outsourcing tasks online : matching supply and demand on peer-to-peer internet platforms
Cullen, Zoë B.; Farronato, Chiara - In: Management science : journal of the Institute for … 67 (2021) 7, pp. 3985-4003
Persistent link: https://www.econbiz.de/10012623872
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When and how to diversify : a multicategory utility model for personalized content recommendation
Song, Yicheng; Sahoo, Nachiketa; Ofek, Elie - In: Management science : journal of the Institute for … 65 (2019) 8, pp. 3737-3757
Persistent link: https://www.econbiz.de/10012062768
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Trust and disintermediation : evidence from an online freelance marketplace
Gu, Yuan; Zhu, Feng - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 794-807
Persistent link: https://www.econbiz.de/10012505263
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Engineering social learning : information design of time-locked sales campaigns for online platforms
Küçükgül, Can; Özer, Özalp; Wang, Shouqiang - In: Management science : journal of the Institute for … 68 (2022) 7, pp. 4899-4918
Persistent link: https://www.econbiz.de/10013369221