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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Werbung
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29
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29
advertising
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Management science : journal of the Institute for Operations Research and the Management Sciences
NBER working paper series
688
Discussion paper series / IZA
661
Economics Papers from University Paris Dauphine
605
Working paper / National Bureau of Economic Research, Inc.
514
NBER Working Paper
479
IZA Discussion Papers
428
Journal of advertising research
420
IZA Discussion Paper
409
MPRA Paper
380
Journal of business research : JBR
319
Journal of advertising : official publication of the American Academy of Advertising
303
The journal of real estate finance and economics
280
International journal of advertising : the quarterly review of marketing communications
275
International journal of advertising : the review of marketing communications
254
CESifo working papers
231
Journal of marketing communications
229
Discussion paper / Centre for Economic Policy Research
211
CESifo Working Paper
196
Journal of advertising
187
ERIM Report Series Research in Management
181
Journal of housing economics
172
Working paper
164
Working Paper
157
Journal of promotion management : JPM
149
Discussion papers / CEPR
143
Ovidius University Annals, Economic Sciences Series
143
Annals of Faculty of Economics
142
European Journal of Marketing
142
Psychology & marketing
139
Journal of Consumer Marketing
136
Journal of urban economics
134
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
127
CESifo Working Paper Series
126
The American economic review
125
Journal of retailing and consumer services
118
Open Access publications from Université Paris-Dauphine
112
Real estate economics : journal of the American Real Estate and Urban Economics Association
110
European journal of marketing : EJM
109
The review of black political economy
108
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ECONIS (ZBW)
128
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1
Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections
Gordon, Brett R.
;
Lovett, Mitchell J.
;
Luo, Bowen
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 220-243
Persistent link: https://www.econbiz.de/10014288578
Saved in:
2
Understanding the effect of
advertising
on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
Saved in:
3
The dynamic impact of product-harm crises on brand preference and
advertising
effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
4
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
5
Treatment effectiveness and side effects : a model of physician learning
Chan, Tat
;
Narasimhan, Chakravarthi
;
Xie, Ying
- In:
Management science : journal of the Institute for …
59
(
2013
)
6
,
pp. 1309-1325
Persistent link: https://www.econbiz.de/10009777045
Saved in:
6
Background noise? : TV
advertising
affects real-time investor behavior
Liaukonytė, Jūra
;
Žaldokas, Alminas
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 2465-2484
Persistent link: https://www.econbiz.de/10013368220
Saved in:
7
Testing the theory of consumer discrimination as an explanation for the lack of minority hiring in Hollywood films
Kuppuswamy, Venkat
;
Younkin, Peter
- In:
Management science : journal of the Institute for …
66
(
2020
)
3
,
pp. 1227-1247
Persistent link: https://www.econbiz.de/10012234578
Saved in:
8
Discrimination and economic expectations
Bazley, William J.
;
Bonaparte, Yosef
;
Korniotis, George M.
- In:
Management science : journal of the Institute for …
70
(
2024
)
6
,
pp. 4115-4131
Persistent link: https://www.econbiz.de/10014552530
Saved in:
9
Black and white : access to capital among minority-owned start-ups
Fairlie, Robert W.
;
Robb, Alicia M.
;
Robinson, David T.
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 2377-2400
Persistent link: https://www.econbiz.de/10013368214
Saved in:
10
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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