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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Compensation and peer effects in competing sales teams
Chan, Tat; Li, Jia; Pierce, Lamar - In: Management science : journal of the Institute for … 60 (2014) 8, pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
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Following the customers : dynamic competitive repositioning
Ning, Z. Eddie; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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If you're going to do wrong, at least do it right : considering two moral dilemmas at the same time promotes moral consistency
Barak-Corren, Netta; Tsay, Chia-Jung; Cushman, Fiery; … - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1528-1540
Persistent link: https://www.econbiz.de/10011855597
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Everything we do, you do : the licensing effect of prosocial marketing messages on consumer behavior
Kouchaki, Maryam; Jami, Ata - In: Management science : journal of the Institute for … 64 (2018) 1, pp. 102-111
Persistent link: https://www.econbiz.de/10011818793
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Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009373356
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Introduction to the special issue on marketing within the enterprise and beyond
Chintagunta, Praddep K.; Desai, Preyas S. - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1511
Persistent link: https://www.econbiz.de/10009313063
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Advance selling when consumers regret
Nasiry, Javad; Popescu, Ioana - In: Management science : journal of the Institute for … 58 (2012) 6, pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
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Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1217-1236
Persistent link: https://www.econbiz.de/10011293398