Narrow search
Showing 1 - 10 of 34
Cover Image
The role of culture for pricing luxury fashion brands
Hornig, Tobias; Fischer, Marc; Schollmeyer, Thomas - In: Marketing : ZFP ; journal of research and management 35 (2013) 2, pp. 118-130
Persistent link: https://www.econbiz.de/10009750435
Cover Image
Die Marke : Bezugsobjekt normenbestimmten Verhaltens oder Druckmittel von Markenartikelherstellern?
Schiele, Thomas P. - In: Marketing : ZFP ; journal of research and management 19 (1997) 3, pp. 185-188
Persistent link: https://www.econbiz.de/10001228018
Cover Image
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Cover Image
Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions
Reckmann, Tobias; Teichert, Thorsten - In: Marketing : ZFP ; journal of research and management 41 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
Cover Image
Signaling Teamwork : how brand prominence in brand alliance communication can influence customer perception
Kostyra, Daniel; Klapper, Daniel - In: Marketing : ZFP ; journal of research and management 37 (2015) 2, pp. 69-78
Persistent link: https://www.econbiz.de/10011560943
Cover Image
Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz; Kalweit, Lea - In: Marketing : ZFP ; journal of research and management 37 (2015) 1, pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
Cover Image
The influence of localised corporate social responsibility and perceived brand localness on willingness to buy at a foreign grocery retailer
Keane, Marta; Morschett, Dirk - In: Marketing : ZFP ; journal of research and management 39 (2017) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10011780838
Cover Image
The origins of brand love : a typology of starting points
Bruns, Daniel; Langner, Tobias; Fischer, Alexander - In: Marketing : ZFP ; journal of research and management 39 (2017) 2, pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
Cover Image
Multinomial logit models in marketing : from fundamentals to state-of-the-art
Elshiewy, Ossama; Guhl, Daniel; Boztuğ, Yasemin - In: Marketing : ZFP ; journal of research and management 39 (2017) 3, pp. 32-49
Persistent link: https://www.econbiz.de/10011780892
Cover Image
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria; Backhaus, Christof; Gurzki, Hannes - In: Marketing : ZFP ; journal of research and management 35 (2013) 2, pp. 91-102
Persistent link: https://www.econbiz.de/10009750440