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Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
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Signaling Teamwork : how brand prominence in brand alliance communication can influence customer perception
Kostyra, Daniel; Klapper, Daniel - In: Marketing : ZFP ; journal of research and management 37 (2015) 2, pp. 69-78
Persistent link: https://www.econbiz.de/10011560943
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What consumer responses make a brand experience create brand attachment?
Fischer, Dirk; Praxmarer-Carus, Sandra - In: Marketing : ZFP ; journal of research and management 43 (2021) 3, pp. 35-48
Persistent link: https://www.econbiz.de/10012817649
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Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions
Reckmann, Tobias; Teichert, Thorsten - In: Marketing : ZFP ; journal of research and management 41 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
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The origins of brand love : a typology of starting points
Bruns, Daniel; Langner, Tobias; Fischer, Alexander - In: Marketing : ZFP ; journal of research and management 39 (2017) 2, pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
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Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 45 (2023) 3, pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
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Bio-Siegel als Differenzierungsmerkmal für Herstellermarken und Handelsmarken : eine experimentelle Untersuchung am Beispiel von Lebensmittelmarken
Bauer, Hans H.; Heinrich, Daniel; Schäfer, Daniela B. - In: Marketing : ZFP ; journal of research and management 33 (2011) 3, pp. 192-207
Persistent link: https://www.econbiz.de/10009271600
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Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian; Schäfer, Heiko - In: Marketing : ZFP ; journal of research and management 24 (2002) 1, pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
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From corporate social responsibility to market demand : the role of brand management
Mehrafshan, Nima; Permann, Alexander; Heitmann, Mark; … - In: Marketing : ZFP ; journal of research and management 42 (2020) 2, pp. 35-51
Persistent link: https://www.econbiz.de/10012287532
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Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Zugang
Esch, Franz-Rudolf; Möll, Thorsten; Elger, Christian Erich - In: Marketing : ZFP ; journal of research and management 30 (2008) 2, pp. 109-127
Persistent link: https://www.econbiz.de/10003709012