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Brand management
47
Markenführung
47
Consumer behaviour
46
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46
Marketing management
42
Marketingmanagement
42
Brand image
37
Markenimage
37
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Esch, Franz-Rudolf
13
Gierl, Heribert
8
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6
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4
Herrmann, Andreas
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Swoboda, Bernhard
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4
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3
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2
Kanitz, Christopher
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Langner, Tobias
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Lieven, Theo
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Morschett, Dirk
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Natter, Martin
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Praxmarer-Carus, Sandra
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Schade, Michael
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Tomczak, Torsten
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Marketing : ZFP ; journal of research and management
SpringerLink / Bücher
1,552
Journal of business research : JBR
1,049
The journal of brand management : an international journal
678
Journal of retailing and consumer services
460
The journal of product & brand management
426
Industrial marketing management : the international journal for industrial and high-tech firms
374
Springer eBook Collection
368
Gabler Edition Wissenschaft
354
Springer eBook Collection / Business and Economics
331
Europäische Hochschulschriften / 5
294
Journal of strategic marketing
288
European journal of marketing : EJM
270
Research
255
Psychology & marketing
241
Journal of marketing management : MM
239
Journal of marketing communications
218
Journal of marketing
215
Journal of the Academy of Marketing Science
203
Marketing intelligence & planning
195
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
191
Journal of Product & Brand Management
189
Lehrbuch
184
Asia Pacific journal of marketing and logistics
181
Journal of advertising research
172
Journal of marketing research : JMR
172
European Journal of Marketing
150
International journal of hospitality management
148
The journal of business & industrial marketing
140
Tourism management : research, policies, practice
139
Journal of travel and tourism marketing
134
Marketing letters : a journal of research in marketing
128
Strategic Direction
126
International marketing review
121
Journal of global marketing
114
The journal of consumer marketing
113
essentials
113
Hamburger Schriften zur Marketingforschung
107
Innovatives Markenmanagement
107
Journal of fashion marketing and management
106
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ECONIS (ZBW)
117
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1
Too sexy for the price? : the effectiveness of erotic advertising depending on the
brand
's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
2
Signaling Teamwork : how
brand
prominence in
brand
alliance communication can influence customer perception
Kostyra, Daniel
;
Klapper, Daniel
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
2
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011560943
Saved in:
3
What consumer responses make a
brand
experience create
brand
attachment?
Fischer, Dirk
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 35-48
Persistent link: https://www.econbiz.de/10012817649
Saved in:
4
Antecedents of WOM : product appraisal and
brand
relationship as drivers of customer referral dimensions
Reckmann, Tobias
;
Teichert, Thorsten
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
Saved in:
5
The origins of
brand
love : a typology of starting points
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
Saved in:
6
Effect of the information about the use and non-use of photoshopping of female ad models on
brand
attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
7
Bio-Siegel als Differenzierungsmerkmal für Herstellermarken und Handelsmarken : eine experimentelle Untersuchung am Beispiel von Lebensmittelmarken
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 192-207
Persistent link: https://www.econbiz.de/10009271600
Saved in:
8
Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
Saved in:
9
From corporate social responsibility to market demand : the role of
brand
management
Mehrafshan, Nima
;
Permann, Alexander
;
Heitmann, Mark
; …
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
2
,
pp. 35-51
Persistent link: https://www.econbiz.de/10012287532
Saved in:
10
Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Zugang
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Elger, Christian Erich
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
2
,
pp. 109-127
Persistent link: https://www.econbiz.de/10003709012
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