//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing : ZFP ; journal of research and management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Innovations in advertising res...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
42
Advertising
27
Consumer behaviour
16
Konsumentenverhalten
16
Advertising effects
15
Werbewirkung
15
Deutschland
7
Brand image
5
Markenimage
5
Brand management
4
Emotion
4
Markenführung
4
Perception
4
Wahrnehmung
4
Internet marketing
3
Online-Marketing
3
Recht
3
Theorie
3
Theory
3
Brand
2
Brand Evaluations
2
Experiment
2
Gemeinschaftswerbung
2
Gender
2
Geschlecht
2
Markenartikel
2
Narrative Methode
2
Narrative method
2
Social Web
2
Social web
2
Advergames
1
Advertisement
1
Affect
1
Agentur
1
Ambiguity
1
Ambiguity Effect
1
Animal Cuteness
1
Animal husbandry
1
Animal protection
1
Animals
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
42
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Language
All
English
17
Undetermined
14
German
11
Author
All
Gierl, Heribert
11
Bernhard, Ulrich
2
Kroeber-Riel, Werner
2
Leven, Wilfried
2
Sieh, Hans C.
2
Thomas, Stefan
2
Abshagen, Jannina
1
Bambauer-Sachse, Silke
1
Bartikowski, Boris
1
Bombe, Sandra
1
Chaieb, Safa
1
Dmoch, Thomas
1
Fastoso, Fernando
1
Garrouch, Karim
1
Gröppel-Klein, Andrea
1
Guhl, Daniel
1
Haedrich, Günther
1
Hagner, Frauke
1
Haltmayer, Vanessa
1
Heberle, Antonia
1
Heideker, Silvia
1
Huber, Frank
1
Hörle, Steffen
1
Jeck-Schlottmann, Gabi
1
Kalweit, Udo
1
Keller, Barbara
1
Klapper, Daniel
1
Koncz, Julia
1
Landwehr, Rainer
1
Lehmann, Michael
1
Lothar, Müller-Hagedorn
1
Mangold, Sabrina
1
Mau, Gunnar
1
Meyer, Frederik
1
Mzoughi, Mohamed-Nabil
1
Mühlbacher, Hans
1
Müller, Stefan
1
Ringbeck, Jürgen
1
Rosenstiel, Lutz von
1
Ruhm, Roland
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
167
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
72
European journal of operational research : EJOR
71
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
more ...
less ...
Source
All
ECONIS (ZBW)
42
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Werbeplanung für Low-Involvement-Produkte : e. dynam. Entscheidungsmodell
Ringbeck, Jürgen
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
4
,
pp. 237-245
Persistent link: https://www.econbiz.de/10001039835
Saved in:
2
Anzeigenbetrachtung bei geringem Involvement
Jeck-Schlottmann, Gabi
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10001041213
Saved in:
3
Product placement : d. Bedeutung d. product placement in TV- u. Kinofilmen aus d. Sicht d. Konsumgüterherstellers
Kalweit, Udo
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
2
,
pp. 111-115
Persistent link: https://www.econbiz.de/10001050546
Saved in:
4
Ein situatives Modell der Motivation zur Informationsaufnahme und -verarbeitung bei Werbekontakten
Mühlbacher, Hans
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10001050550
Saved in:
5
Die Wirksamkeit humoriger
Werbung
Spieker, Heinrich
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
2
,
pp. 85-92
Persistent link: https://www.econbiz.de/10001026159
Saved in:
6
Internationale Werbebudgetierung in der Automobilindustrie
Landwehr, Rainer
- In:
Marketing : ZFP ; journal of research and management
11
(
1989
)
4
,
pp. 230-238
Persistent link: https://www.econbiz.de/10001078841
Saved in:
7
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
8
Are slim models doing better? : advertising effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
9
Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
Saved in:
10
Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel
;
Winkler von Mohrenfels, Hannah
;
Abshagen, …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->