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Oppitz, Günther; Rosenstiel, Lutz von - In: Marketing : ZFP ; journal of research and management 5 (1983) 4, pp. 263-270

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Möschel, Wernhard - In: Marketing : ZFP ; journal of research and management 3 (1981) 4, pp. 225-232

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Voeth, Markus; Gawantka, Axel; Chatzopolou, Georgia - In: Marketing : ZFP ; journal of research and management 28 (2006) 1, pp. 7-20

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Dichtl, Erwin; Bauer, Hans H.; Schobert, Rudolf - In: Marketing : ZFP ; journal of research and management 2 (1980) 3, pp. 163-178

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Sieh, Hans C.; Bernhard, Ulrich - In: Marketing : ZFP ; journal of research and management 6 (1984) 2, pp. 99-106

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Jung, Heike - In: Marketing : ZFP ; journal of research and management 1 (1979) 1, pp. 46-48

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