//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing : ZFP ; journal of research and management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Das große Buch der Kleinanzeig...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
42
Advertising
27
Consumer behaviour
17
Konsumentenverhalten
17
Advertising effects
16
Werbewirkung
16
Deutschland
7
Brand image
5
Markenimage
5
Brand management
4
Emotion
4
Markenführung
4
Perception
4
Wahrnehmung
4
Internet marketing
3
Online-Marketing
3
Recht
3
Theorie
3
Theory
3
Brand
2
Brand Evaluations
2
Experiment
2
Gemeinschaftswerbung
2
Gender
2
Geschlecht
2
Markenartikel
2
Narrative Methode
2
Narrative method
2
Print advertising
2
Printwerbung
2
Social Web
2
Social web
2
Advergames
1
Advertisement
1
Affect
1
Agentur
1
Ambiguity
1
Ambiguity Effect
1
Animal Cuteness
1
Animal husbandry
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
43
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Language
All
English
17
Undetermined
14
German
12
Author
All
Gierl, Heribert
11
Bernhard, Ulrich
2
Gröppel-Klein, Andrea
2
Kroeber-Riel, Werner
2
Leven, Wilfried
2
Sieh, Hans C.
2
Thomas, Stefan
2
Abshagen, Jannina
1
Bambauer-Sachse, Silke
1
Bartikowski, Boris
1
Bombe, Sandra
1
Chaieb, Safa
1
Dmoch, Thomas
1
Fastoso, Fernando
1
Garrouch, Karim
1
Germelmann, Claas Christian
1
Guhl, Daniel
1
Haedrich, Günther
1
Hagner, Frauke
1
Haltmayer, Vanessa
1
Heberle, Antonia
1
Heideker, Silvia
1
Huber, Frank
1
Hörle, Steffen
1
Jeck-Schlottmann, Gabi
1
Kalweit, Udo
1
Keller, Barbara
1
Klapper, Daniel
1
Koncz, Julia
1
Landwehr, Rainer
1
Lehmann, Michael
1
Lothar, Müller-Hagedorn
1
Mangold, Sabrina
1
Mau, Gunnar
1
Meyer, Frederik
1
Mzoughi, Mohamed-Nabil
1
Mühlbacher, Hans
1
Müller, Stefan
1
Ringbeck, Jürgen
1
Rosenstiel, Lutz von
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
Journal of advertising research
250
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of advertising
177
Journal of business research : JBR
176
Journal of marketing communications
150
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
European journal of marketing : EJM
71
European journal of operational research : EJOR
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
68
Journal of promotion management : innovations in planning and applied research
64
International journal of internet marketing and advertising : IJIMA
59
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
NBER working paper series
56
Psychology & marketing
55
SpringerLink / Bücher
55
International journal of industrial organization
54
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
NBER Working Paper
47
Journal of current issues and research in advertising
46
Working paper / National Bureau of Economic Research, Inc.
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Marketing letters : a journal of research in marketing
37
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
Journal of global marketing
34
CESifo working papers
33
Advertising theory
31
The journal of industrial economics
31
more ...
less ...
Source
All
ECONIS (ZBW)
43
Showing
1
-
10
of
43
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
2
Wenn doppelt (nicht) besser hält : kann die Wirkung von positiven Medienberichten über eine Marke durch
Werbung
verstärkt werden?
Germelmann, Claas Christian
;
Gröppel-Klein, Andrea
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
4
,
pp. 217-232
Persistent link: https://www.econbiz.de/10003585067
Saved in:
3
Werbeplanung für Low-Involvement-Produkte : e. dynam. Entscheidungsmodell
Ringbeck, Jürgen
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
4
,
pp. 237-245
Persistent link: https://www.econbiz.de/10001039835
Saved in:
4
Anzeigenbetrachtung bei geringem Involvement
Jeck-Schlottmann, Gabi
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10001041213
Saved in:
5
Product placement : d. Bedeutung d. product placement in TV- u. Kinofilmen aus d. Sicht d. Konsumgüterherstellers
Kalweit, Udo
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
2
,
pp. 111-115
Persistent link: https://www.econbiz.de/10001050546
Saved in:
6
Ein situatives Modell der Motivation zur Informationsaufnahme und -verarbeitung bei Werbekontakten
Mühlbacher, Hans
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10001050550
Saved in:
7
Die Wirksamkeit humoriger
Werbung
Spieker, Heinrich
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
2
,
pp. 85-92
Persistent link: https://www.econbiz.de/10001026159
Saved in:
8
Internationale Werbebudgetierung in der Automobilindustrie
Landwehr, Rainer
- In:
Marketing : ZFP ; journal of research and management
11
(
1989
)
4
,
pp. 230-238
Persistent link: https://www.econbiz.de/10001078841
Saved in:
9
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
10
Are slim models doing better? : advertising effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->