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Marketing : ZFP ; journal of research and management
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
204
Journal of strategic marketing
192
Europäische Hochschulschriften / 5
134
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Lehrbuch
61
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Springer eBook Collection / Business and Economics
45
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
42
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1
Benefit-Segmentierung von Dienstleistungsmärkten
Mühlbacher, Hans
- In:
Marketing : ZFP ; journal of research and management
12
(
1990
)
3
,
pp. 159-168
Persistent link: https://www.econbiz.de/10001093779
Saved in:
2
Prozeßstandardisierung im Rahmen eines Global Marketing : Charakterisierung u. strateg. Analyse ihrer Einsatzfelder u. Wirkungen
Kreutzer, Ralf T.
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
3
,
pp. 167-176
Persistent link: https://www.econbiz.de/10001039823
Saved in:
3
Kundennähe : Strategie oder Schlagwort?
Albers, Sönke
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10001041215
Saved in:
4
Differenziertes Marketing auf der Basis von Regionaltypologien
Wilde, Klaus D.
- In:
Marketing : ZFP ; journal of research and management
8
(
1986
)
3
,
pp. 153-162
Persistent link: https://www.econbiz.de/10001015051
Saved in:
5
Local content : e. Herausforderung für d. internat. Marketing
Günter, Bernd
- In:
Marketing : ZFP ; journal of research and management
7
(
1985
)
4
,
pp. 263-274
Persistent link: https://www.econbiz.de/10001015069
Saved in:
6
Die Selbstzerstörung unserer Welt durch unternehmerische Marktpolitik?
Raffée, Hans
- In:
Marketing : ZFP ; journal of research and management
7
(
1985
)
4
,
pp. 229-240
Persistent link: https://www.econbiz.de/10001017657
Saved in:
7
Entwicklungsperspektiven der strategischen Unternehmensführung und des strategischen Marketing
Wiedmann, Klaus-Peter
- In:
Marketing : ZFP ; journal of research and management
7
(
1985
)
3
,
pp. 149-160
Persistent link: https://www.econbiz.de/10001017750
Saved in:
8
Zum Verhältnis von Marketing und Public Relations
Haedrich, Günther
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
1
,
pp. 25-31
Persistent link: https://www.econbiz.de/10001023909
Saved in:
9
Clusterorientierte Marktsegmentierung mit Hilfe künstlicher Neuraler Netzwerke
Hruschka, Harald
;
Natter, Martin
- In:
Marketing : ZFP ; journal of research and management
17
(
1995
)
4
,
pp. 249-254
Persistent link: https://www.econbiz.de/10001192583
Saved in:
10
Was leisten Kundenclubs? : Ein Testbeispiel
Diller, Hermann
- In:
Marketing : ZFP ; journal of research and management
19
(
1997
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10001217419
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