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~isPartOf:"Marketing : ZFP ; journal of research and management"
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Werbung
42
Advertising
30
Consumer behaviour
17
Konsumentenverhalten
17
Advertising effects
15
Werbewirkung
15
Deutschland
9
Brand image
5
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4
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32
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20
German
14
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14
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Gierl, Heribert
14
Thomas, Stefan
3
Bernhard, Ulrich
2
Kroeber-Riel, Werner
2
Leven, Wilfried
2
Sieh, Hans C.
2
Wagner, Udo
2
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1
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1
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1
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1
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Mild, Andreas
1
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Marketing : ZFP ; journal of research and management
Telecommunications policy : the international journal of digital economy, data sciences and new media
283
Journal of advertising research
240
Journal of business research : JBR
214
International journal of advertising : the review of marketing communications
211
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
152
European Journal of Marketing
142
Journal of Consumer Marketing
136
Journal of retailing and consumer services
130
Technological forecasting & social change : an international journal
103
SpringerLink / Bücher
98
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
96
Journal of promotion management : JPM
85
Young Consumers
85
European journal of operational research : EJOR
82
Journal of marketing
81
NBER working paper series
77
European journal of marketing : EJM
76
International journal of industrial organization
73
Journal of historical research in marketing
71
Information economics and policy : IEP
70
Marketing Science
69
Psychology & marketing
69
Journal of marketing research : JMR
67
Journal of promotion management : innovations in planning and applied research
67
International journal of internet marketing and advertising : IJIMA
66
Strategic Direction
63
NBER Working Paper
62
CESifo working papers
60
International Marketing Review
59
Working paper / National Bureau of Economic Research, Inc.
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Jahrbuch der Absatz- und Verbrauchsforschung
55
Journal of Product & Brand Management
54
Journal of current issues and research in advertising : JCIRA
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Applied economics
49
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ECONIS (ZBW)
48
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1
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48
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1
Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungs- und Positionierungstools
Natter, Martin
;
Mild, Andreas
;
Wagner, Udo
;
Taudes, Alfred
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
3
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003522891
Saved in:
2
Akzeptanz und Reaktanz von mobilen Diensten : eine empirische Studie am Beispiel von Deutschland und den USA
Losch, Nadine
;
Schulz, Sebastian
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
4
,
pp. 235-258
Persistent link: https://www.econbiz.de/10008772684
Saved in:
3
Limit Conjoint-Analyse
Voeth, Markus
- In:
Marketing : ZFP ; journal of research and management
20
(
1998
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10001242331
Saved in:
4
Helden der
Werbung
? : eine Untersuchung der Relevanz von Werbefiguren für das Konsumentenverhalten
Huber, Frank
;
Vollhardt, Kai
;
Meyer, Frederik
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
3
,
pp. 183-196
Persistent link: https://www.econbiz.de/10003875532
Saved in:
5
Die Ansprache von Materialismus in der
Werbung
für Finanzdienstleistungsunternehmen
Spilski, Anja
;
Gröppel-Klein, Andrea
;
Hagner, Frauke
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10009554429
Saved in:
6
Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
Saved in:
7
Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
Saved in:
8
Can
advertising
compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
Saved in:
9
Using the body-sphere approach to predict the effectiveness of similar and attractive models shown in advertisements
Bombe, Sandra
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
3
,
pp. 203-214
Persistent link: https://www.econbiz.de/10010394608
Saved in:
10
Werbeallianzen zwischen eigenständigen etablierten Marken
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10002177920
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