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Beziehungsmarketing
48
Relationship marketing
48
Brand management
47
Markenführung
47
Consumer behaviour
46
Konsumentenverhalten
46
Brand
34
Markenartikel
34
Brand image
30
Markenimage
30
Marketing
27
Theorie
24
Theory
24
Advertising effects
20
Deutschland
20
Germany
20
Werbewirkung
20
Marketing theory
8
Marketingtheorie
8
Bibliometrie
7
Customer satisfaction
7
Kundenzufriedenheit
7
Lieferantenmanagement
7
Supplier relationship management
7
Bibliometrics
6
E-commerce
6
Electronic Commerce
6
Advertising
5
Customer service
5
Dienstleistungsqualität
5
Einzelhandel
5
Experiment
5
Kundenservice
5
Luxury goods
5
Luxusgüter
5
Market research
5
Marketing management
5
Marketingmanagement
5
Marktforschung
5
Measurement
5
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135
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Aufsatz in Zeitschrift
133
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Collection of articles of several authors
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Language
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German
84
English
52
Author
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Esch, Franz-Rudolf
11
Bruhn, Manfred
7
Gierl, Heribert
6
Swoboda, Bernhard
5
Bauer, Hans H.
4
Burmann, Christoph
4
Homburg, Christian
4
Wiedmann, Klaus-Peter
4
Herrmann, Andreas
3
Roth, Stefan
3
Voeth, Markus
3
Walsh, Gianfranco
3
Bayón, Tomás
2
Faßnacht, Martin
2
Frenzel, Tobias
2
Fürst, Andreas
2
Georgi, Dominik
2
Germelmann, Claas Christian
2
Guhl, Daniel
2
Heitmann, Mark
2
Herbst, Uta
2
Hildebrandt, Lutz
2
Jacob, Frank
2
Kanitz, Christopher
2
Kirchgeorg, Manfred
2
Klapper, Daniel
2
Langner, Tobias
2
Lieven, Theo
2
Reckmann, Tobias
2
Schade, Michael
2
Schlegelmilch, Bodo B.
2
Stauss, Bernd
2
Tillmanns, Sebastian
2
Tomczak, Torsten
2
Uhrich, Sebastian
2
Wagner, Udo
2
Wangenheim, Florian von
2
Wentzel, Daniel
2
Abshagen, Jannina
1
Adler, Susanne
1
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Marketing : ZFP ; journal of research and management
Journal of business research : JBR
1,298
SpringerLink / Bücher
933
Journal of retailing and consumer services
803
The journal of brand management : an international journal
631
Industrial marketing management : the international journal for industrial and high-tech firms
594
The journal of product & brand management
408
International journal of hospitality management
351
European journal of marketing : EJM
288
Journal of strategic marketing
284
Journal of the Academy of Marketing Science
281
Journal of marketing
272
Journal of marketing management : MM
250
The journal of services marketing
250
The journal of business & industrial marketing
248
Springer eBook Collection
243
Psychology & marketing
232
The service industries journal
228
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
221
Asia Pacific journal of marketing and logistics
219
Marketing intelligence & planning
219
Journal of Food Distribution Research
208
Europäische Hochschulschriften / 5
207
Gabler Edition Wissenschaft
198
Springer eBook Collection / Business and Economics
194
Tourism management : research, policies, practice
189
Journal of marketing research : JMR
184
Journal of travel and tourism marketing
180
Cogent business & management
172
Journal of retailing
166
International journal of contemporary hospitality management
163
International journal of electronic customer relationship management : IJECRM
157
Management science : journal of the Institute for Operations Research and the Management Sciences
156
Journal of marketing communications
146
Journal of hospitality marketing & management
141
Business horizons
139
Marketing letters : a journal of research in marketing
139
Management Science
138
Research
136
Journal of advertising research
134
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ECONIS (ZBW)
136
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1
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10
of
136
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1
Antecedents of WOM : product appraisal and
brand
relationship as drivers of customer referral dimensions
Reckmann, Tobias
;
Teichert, Thorsten
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
Saved in:
2
The origins of
brand
love : a typology of starting points
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
Saved in:
3
What consumer responses make a
brand
experience create
brand
attachment?
Fischer, Dirk
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 35-48
Persistent link: https://www.econbiz.de/10012817649
Saved in:
4
Enhancing internal
branding
outcomes through customer experience management : new empirical insights from the automotive industry
Souka, Mohamed
;
Rump, Markus
;
Löffler, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014306383
Saved in:
5
How online trust and online
brand
equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
6
Too sexy for the price? : the effectiveness of erotic advertising depending on the
brand
's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
7
Signaling Teamwork : how
brand
prominence in
brand
alliance communication can influence customer perception
Kostyra, Daniel
;
Klapper, Daniel
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
2
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011560943
Saved in:
8
The influence of localised corporate social responsibility and perceived
brand
localness on willingness to buy at a foreign grocery retailer
Keane, Marta
;
Morschett, Dirk
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011780838
Saved in:
9
Erfolgsfaktoren von Markentransfers : eine empirische Analyse für kurzlebige Konsumgüter
Sattler, Henrik
;
Völckner, Franziska
;
Zatloukal, Grit
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
3
,
pp. 147-168
Persistent link: https://www.econbiz.de/10001779655
Saved in:
10
Wirkung von Markenkrisen und der Soothing-Strategie als Markenkrisenreaktion
Esch, Franz-Rudolf
;
Weyler, Stephan
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 282-300
Persistent link: https://www.econbiz.de/10009680806
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